Thousands of drivers die every year in wrecks caused by texting behind the wheel. But where most see a tragedy, an enterprising funeral home might see a business opportunity.
At least that’s the morbid premise of a provocative billboard that has been shocking drivers on a freeway near Toronto this week.
With stark text and design, the billboard urges passing motorists to “text and drive” — a message supposedly brought to them by “Watham Funeral Home.”
But any outraged drivers who cared to dig further would find, upon visiting the funeral home’s website, that the business doesn’t actually exist. Instead, it’s part of a diabolical public service announcement created by Canadian ad agency John St. and outdoor ad placement company Cieslok Media. Read more…
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