Talk about viral marketing.
Just 24 hours after the world was introduced to Candace Payne and her “happy Chewbacca” mask in the most-watched Facebook Live video to date, the toy has flown off shelves and is now out of stock at virtually every retailer that carried it.
The mask, which was sold in conjunction with last year’s Star Wars: The Force Awakens blockbuster and makes electronic Chewbacca noises when worn, was the star of the viral video in which Payne live streamed herself giddily trying it on and laughing hysterically Thursday.
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