If ever advertisers are struggling to think of a concept that sells their product, there is always a brilliant fallback option — just bung a load of cats together, throw in some internet references and hope for the best.
That’s what German supermarket chain Netto Marken-Discount have done with their recent advert “Netto-Katzen” — which features cats pushing trolleys, cats being scared of cucumbers, and cats talking — and it seems to have worked a charm. Since it was published on Wednesday, the YouTube video has already wracked up around half a million views.
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