In case there were any lingering doubts about Snapchat’s appeal, new stats show the app is making real inroads with people who don’t hang off Kylie Jenner’s every word.
The app, once known for its primarily teenage user base, now has more adult users than ever. Among smartphone users aged 35 and older, 14% use Snapchat, according to recent numbers from comScore. The app is even more popular with younger adults, with 38% of adults between 25 and 34 using the app.
This should come as no surprise to those who have been paying attention. Snapchat is more popular — and more mainstream — than everThe Wall Street Journal, NASA, the White House and CNN all have an official presence on the app, and younger users have been lamenting (and in some cases applauding) their parents’ presence on the app for some time. Read more…
More about Analysis, Snapchat, Apps And Software, Tech, and Apps Software
