2 weeks after launch, live.ly live streaming platform hits 2 million downloads

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New live streaming app live.ly has been downloaded 2 million times in about two weeks, app creators said Thursday.

The app  — which was created by the founders of musical.ly — allows users to broadcast their actions in real time on their phones.

Just days after launching, live.ly rose to the No.1 slot in the App Store, surpassing Facebook Messenger, Snapchat, Google Maps and Instagram.

Image: app store/screenshot

App creators also said Thursday they will roll out a handful of new features for broadcasters, including real-time reward mechanisms and a follower count.

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