Like a cheating lover begging for forgiveness, infidelity-themed dating service Ashley Madison is trying to win back people’s hearts with a new ad campaign.
The site, previously billed as a way to coordinate extramarital affairs, became infamous last summer when a massive hack revealed personal information belonging to 32 million of its users.
Since then, the company and its owner, Avid Life Media (which just renamed itself ‘Ruby’ in an attempt to sound more feminine), have shuffled in new executives and dialed down the service’s blunt, devil-on-your-shoulder brand — its infamous tagline, “Life’s short. Have an affair,” is long gone — with an eye on a fresh start. Read more…
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