The traditional, analog watch industry has been struggling to figure out how to deal with the rise of the smartwatch, led by the Apple Watch.
Now one German company has presented what it thinks is one possible answer: a watch band that holds both your Apple Watch and an analog watch.
Called the Dual Strap System, Sinn’s watch band uses four shortened straps to put one of its own classic timepieces on one side of your wrist and the Apple Watch on the other side.
Is this an absolutely silly idea? Of course it is. Will some Apple Watch users buy it? Based on the reception past wild Apple Watch band accessories have received, yes, probably. Read more…
More about Watches, Accessories, Fashion, Apple Watch, and Apple
