SYDNEY, Australia — Walk through any Australian shopping mall, and you are likely to spot a Chemist Warehouse. Synonymous with bright yellow signs advertising heavily discounted vitamins and perfume, you might not expect the chain to dominate in China with an entirely different message.
Chemist Warehouse launched on Tmall Global, Alibaba’s ecommerce platform for international products, just in time for Singles Day on Nov. 11, 2015.
Singles Day has become the world’s largest online shopping event. Sales on the day last year across the Chinese retail giant amounted to an eye watering 91.2 billion yuan (A$1.8 billion) in 24 hours. Read more…
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