T-Mobile is ditching the data plan for an unlimited model that they hope will change how people use data — and draw customers away from competitors like Verizon and AT&T.
The company announced Thursday the launch of T-Mobile ONE, a cell phone plan it says has no limits on data. Subscribers pay $70 a month for the first line, $50 for the second and $20 a month for additional lines.
The wireless provider already offers an unlimited data plan, but unlimited data is for an added price on top of the traditional cell phone plan. This plan instead incorporates unlimited data into the base price.
“We are completely destroying the whole concept of the data plan. It’s gone,” T-Mobile CEO John Legere said in his video announcement. Read more…
