Allstate's Mayhem guy will recreate real people's DIY video fails

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For years, Allstate’s antihero spokesman has warned about the dangers of texting drivers, faulty GPS systems and raccoons in the attic. But this time around the Mayhem is your own ineptitude.

The insurer’s upcoming college football ad campaign will have its mischief-making mascot acting out a series of DIY household repair bloopers pulled straight from real home videos posted online

“All the enthusiasm and optimism,” he explains, while casually blowing up a light fixture. “With none of the skill or ability.” Read more…

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