Upfronts 2016 | Mohd Murtadha

ESPN's new online ads let businesses focus on your favorite teams

by murtadha on May 18, 2016 with No Comments

Visit ESPN’s website after your team scores a big victory, and you may start seeing ads congratulating them on the win. Meanwhile, that same advertiser could be simultaneously mourning the opposing team’s loss to appease its disappointed fans. SEE ALSO: … Read More

A guide to all of the new shows coming to NBC this fall

by murtadha on May 16, 2016 with No Comments

NBC’s new fall schedule … looks a lot like its old falls schedule. And the network couldn’t be happier about that. Despite having some real estate left open by the annual string of May cancellations, NBC is only doing minor … Read More

MTV boss on how the network's going back to its music roots

by murtadha on April 22, 2016 with No Comments

With a recommitment to music programming, more scripted television shows than ever in its chamber, and a desire to use every item in its toolbox to reinvigorate the brand, MTV has its sights set on doing it all. And network … Read More