1. Apply Your Effort in the Right Places
Profitable Facebook Advertising Tips #1
Facebook advertisements are not search ads but display ads.
People come to Facebook to connect with friends and not for buying products or services.
So, as an advertiser, your first goal is to utilize your advertisement to produce demand and not fulfill it.
There are three main parameters involved in a Facebook ad – the image, the headline and the body.
The image has the largest impact followed by the headline and then the body.
Around 80% of the impact of a Facebook ad is determined by the image, so be sure to do some research and find images for your ads that really pop.
The next most important element of an ad is the headline and it determines about 15% of the impact and then the body copy has about a 5% impact.