12. Run Your Ads for the Right Amount of Time
Don’t just remove the ad if you feel it is not performing.
Eventually Facebook ads will experience “Ad Fatigue” and start to experience a declining CTR since many people will have already seen your ad.
Continually assess the ROI (Return on Investment) of your ad so that you can remove or revise it before it starts to really cost you.
Watch your CTR and when it starts to dip, it is time to change your ad up!
If you are doing a promoted post try to post at least once daily to keep your promoted post fresh.