15. Do Not Send Traffic Straight to a Sales Page
Get your prospects to sign up for your newsletter and offer some valuable content for free before you bring up your offer.
If you give your prospects free help and results in advance they will be much more inclined to make a purchase from you when you present them with a relevant offer.
Successful digital marketing takes a bit of patience to get the best results. If you continually barrage your audience with sales pitches you will come across as desperate and fewer people will want to do business with you.
The fortune is in the follow up and if you follow up regularly and build trust with your audience you will make more sales.