19. Keep Your Landing Page Within Facebook
If you create a custom landing page within Facebook this will make your ads cheaper than if you send that traffic elsewhere on the web.
An added bonus of keeping your traffic within Facebook is that you can pick up “likes” for your page and still achieve conversion goals like a lead or a sale.
If you want to include a long copy sales letter within a custom Facebook app one of your Facebook pages you can since there are no page height restrictions for custom Facebook apps.
Woobox is the free and reliable landing page host & application I use to develop all of my Facebook landing pages.