2. Choose High Quality Images
Profitable Facebook Advertising Tips #2
Since 80% of the impact is created in the image, make sure you choose the right set of images for your advertisement.
Use striking, eye-catching and crowd-pulling images.
The image to the right caught my attention because of the red border and arrows, however I think this ad could have been more effective if the guy in it was not wearing sunglasses.
Choosing dull or far away images wouldn’t do the trick; you have to opt for close up pictures that are positive, vibrant and attention-grabbing.
Also, go for images that are comprehensible in its allotted space.
Facebook ad images display at a resolution of 100 pixels wide x 72 pixels tall, however you should get images with a higher resolution than this so that your image appears crisp.