13. Use Low-Friction Conversion

While Facebook ads drive the person straight to your website, make sure that you use a single call to action on your landing page.

You will be able to convert the most people possible if you have a single, clear, call to action.

12. Run Your Ads for the Right Amount of Time

Don’t just remove the ad if you feel it is not performing.

Eventually Facebook ads will experience “Ad Fatigue” and start to experience a declining CTR since many people will have already seen your ad.

Continually assess the ROI (Return on Investment) of your ad so that you can remove or revise it before it starts to really cost you.

Watch your CTR and when it starts to dip, it is time to change your ad up!

If you are doing a promoted post try to post at least once daily to keep your promoted post fresh.

11. Create and Test Multiple Versions

Generate various different versions of the same advertisement with slight minor changes in the design pattern and text matter.

Once you are set, test each of the ads for a specific amount of time. This will help you to test which of the advertisements are creating more impact and reaching the target audiences significantly.

10. Know the Best Time to Run Your Ads

Many people check Facebook during working hours so make sure your ads are running during active hours for best results.

Make sure your update is going out during peak hours.  The best hours for you to post depend on:

• The time zone of your fans (for promoted & sponsored posts)
• The time zone of the demographic you are targeting (for display ads & sponsored posts)

9. Set an Affordable Daily Budget

Set a daily budget that won’t break your budget even if you max it out every day.

Bid a few cents higher than the lowest “recommended bid” and continually strive to improve your ads and CTR over time.

I find a daily budget of at least $10 is a good place to start from, then once you determine that your campaign is profitable you can scale up your budget.

8. Target CTR

Facebook ads are display ads and not search ads like Google ads, so the average CTR (Click through Rate) percentage of Facebook ads is only 0.1% as compared to Google’s 1%.

So, make sure you target CTR and not just focus only on CPC (Cost per Click) because the higher the CTR’s the lower will be you pay on CPC, making it more and more affordable.

7. Split Test Your Ads

Take advantage of the full Facebook Power Editor to easily duplicate your Facebook ads and test variations of your original ad.

Test variations with different pictures, headlines, and body copy.  After a hundred clicks to each ad drop the ad with the lower CTR and create a new ad to go up against the “control.”

6. Focus on Keywords

Profitable Facebook Advertising Tips #6

While making images make sure you have target keywords that enhances your visibility and appearance.

Make use of the related words as close as possible. It will give you an edge against your competitors and rivals.

5. Expand Your Base

Profitable Facebook Advertising Tips #5

Promote your post so that it stays longer and lives longer in the feeds of all your fans.

What’s more, it reaches the friends of your fans and all your non-fans.

Promoting is very vital because not all your prospects are your fans yet.

4. Target Accurately

Profitable Facebook Advertising Tips #4

You know your target audiences, don’t you?

So, make use of the opportunity mostly to reach in particular who you want.

Select your target audiences correctly. Opt for the “precise interest options” to get connected with people who share a specific interest analogous to your brand.

Plus, you can even target fans of Facebook pages that have a fan base that is associated with your product.