3. Know Your Audience

Profitable Facebook Advertising Tips #3

By knowing who your audience is you are able to use Facebook’s robust targeting options to focus on specific groups and create campaigns resonate deeply with the segment you are targeting.

Ask yourself questions like:

• How old is my ideal prospect?
• Where does my ideal prospect live?
• What fan pages have my prospects already liked?
• How can I create my ad so it speaks specifically to my target demographic?
• What kind of a free offer can I use to capture leads?

The more specific your advertising segment and ad are the more clicks your ad will get.

An important thing to remember about Facebook advertising is the better your click through rate (CTR) is, the cheaper your clicks will be!

2. Choose High Quality Images

Profitable Facebook Advertising Tips #2

Since 80% of the impact is created in the image, make sure you choose the right set of images for your advertisement.

Use striking, eye-catching and crowd-pulling images.

The image to the right caught my attention because of the red border and arrows, however I think this ad could have been more effective if  the guy in it was not wearing sunglasses.

Choosing dull or far away images wouldn’t do the trick; you have to opt for close up pictures that are positive, vibrant and attention-grabbing.

Also, go for images that are comprehensible in its allotted space.

Facebook ad images display at a resolution of 100 pixels wide x 72 pixels tall, however you should get images with a higher resolution than this so that your image appears crisp.

1. Apply Your Effort in the Right Places

Profitable Facebook Advertising Tips #1

Facebook advertisements are not search ads but display ads.

People come to Facebook to connect with friends and not for buying products or services.

So, as an advertiser, your first goal is to utilize your advertisement to produce demand and not fulfill it.

There are three main parameters involved in a Facebook ad – the image, the headline and the body.

The image has the largest impact followed by the headline and then the body.

Around 80% of the impact of a Facebook ad is determined by the image, so be sure to do some research and find images for your ads that really pop.

The next most important element of an ad is the headline and it determines about 15% of the impact and then the body copy has about a 5% impact.

• Yard sales take time and planning, don’t wait till the night before to gather everything up and start pricing things.
• Advertise in a variety of places. Start with the free ones: local yard sale websites, Craigslist, Facebook, and if you’d want to pay for an ad, focus on free shopper newspapers that are primarily classified ads.
• When you place your ad consider listing some of the specific items in your sale, like “kid’s clothes age 5-12 boys and girls, toys, tools, or furniture”.
• Signs, signs, signs! Post on busy, nearby streets, and guide folks in. Be sure to put your address on every sign. Make sure they’re readable from passing cars,
• Do not forget to take your signs down when the sale is over. You don’t want folks wandering around your driveway days later.
• Price everything, and put bigger tags on larger items. If you’re selling multiples, you can make one large sign that says “all books .25 cents,” or “all clothes .50 cents.”
• Be objective in your pricing. People come to garage sales for bargains. When you’re pricing things, think of the price you’d pay for something, not what you’d like to get for it.
• Be willing to negotiate, with one caveat. If you’re selling antiques, electronics, collectibles or other specialty items, you’ll have a negotiating edge if you know what they’re worth. Check out eBay and other online sites, but don’t expect top dollar.
• Have realistic expectations. Don’t expect to make a fortune. Remember, this is a good way to say goodbye to all the stuff you’re not using and pass them on to someone who can.
• Try to set everything up in a welcoming, organized and attractive way. It will be more appealing from the street and more people will stop. Put larger and more interesting items near the end of the driveway to lure people in.
• Move out or cover items that are not for sale.
• Have plenty of grocery store shopping bags for folks and newspapers to wrap breakables. It’s the nice thing to do.
• Be prepared with change. There’s really no way to judge how much you’ll need, but $100 in assorted bills is a standard. Be ready for those early morning $20s, and if you’re selling lots of more expensive items, you’ll need more change. Remember this might require a trip to the bank, which you’ll need to do a day or two before your sale.
• Keep a calculator handy.
• Don’t leave your cash box unattended. Use an apron with plenty of pockets instead.
• Don’t take checks unless you’re willing to see one go unpaid. It might be nice to know where the nearest cash machine is located, and direct your customers there.
• Be ready for “early birds.” Do you want to allow early sales? If not, tell them prices before you open are double, or put “no early birds” in your ad.
• Check with your homeowners’ association. It’s possible they have restrictions on garage sales.
• Give the kids something to do, selling coffee, donuts, or lemonade. Keep pets inside and out of the way.
• Have Fun!

 

Great Tips For Having A Successful Yard Sale #20

Have at least one helper with you. (The more the better.) The idea is to have someone visible to the customers at all times. That way, you can greet potential buyers, making them feel welcome. They will be more likely to purchase something if they’re comfortable. In addition, the more helpers you have, the more you can keep an eye on who’s paid and who hasn’t.

Great Tips For Having A Successful Yard Sale #19

Wear a vendor’s apron (or fanny pack) instead of using a cash box. You want pockets for different denominations of coins and bills. It’s also easier to make change quickly. Plus, you can go to the customer who asks you a question without having to carry the cash box with you. And since the cash is always with you, it cannot be picked up as someone is heading to their car.

BGreat Tips For Having A Successful Yard Sale #18

e creative when setting up your yard sale. Place similar items together. For example, you should have kitchen items and linens near each other in one area, and have collectibles and antiques in another area.

Great Tips For Having A Successful Yard Sale #17

Better yet, set your prices lower than those found at most other yard sales. After all, you do want to get rid of all this stuff, right? In the end, your profits will be higher if you sell more items — partly because people will see so many others walking away with good finds and want to see what they’re missing! In order to have a truly successful yard sale, you sometimes have to be willing to let things go at prices lower than you may think the items are worth.

Great Tips For Having A Successful Yard Sale #16

Keep your prices fair. Without a doubt, customers will leave quickly if your prices are too high. Your best bet is to visit some yard sales a week or two beforehand to get an idea of what items similar to yours are selling for.

Great Tips For Having A Successful Yard Sale #15

Use hangers to display clothing in a professional manner. Never dump it in a heap or pile it in a box. This indicates that you care very little for the clothes. The easier to make it for people to see every single item that is for sale, the more likely some of them will actually sell.