Dr. Shathees Baskaran has Bachelor of Economics from Universiti Putra Malaysia and MBA (Accountancy) and a Doctor of Business Administration from Universiti Utara Malaysia. He is a faculty member at Azman Hashim International Business School, Universiti Teknologi Malaysia. Shathees Baskaran is an experienced strategic management professional who has worked with some of the worlds most respected and recognizable brands for more than 15 years. He offers a unique yet integrated strategic planning methodology with a long track record of successfully devising strategic, tactical and operating plans by looking at integrated approaches to achieving organizational objectives. His educational background in Economics, Business Administration and Entrepreneurship and vast experiences from the corporate environment has given him a broad base from which to approach many topics. His major area of teaching and research interests are strategic management and entrepreneurship where his intellectual contributions can be found. Currently, he is supervising several master business research projects as well as PhDs. He can be reached at firstname.lastname@example.org for any inquiries.