Supervision
"Never stop learning because life never stops teaching."
PhD in Management (Graduated)
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Dr. Muhamad Syakir Shukor
Effects of Cynicism and Sustainable Claim of Greenwashing Advertisement toward Environmental Responsible Purchase Behaviour of Energy Efficient Vehicle
- Main Supervisor
- Graduated 2022
- Malaysia
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Dr. Nornajihah Nadia Hasbullah
Motivation and the Moderating Roles of Regulatory Focus Message and Fashion Consciousness on Sustainable Apparel Purchase Intention
- Main Supervisor
- Graduated 2021
- Graduate On Time
- Malaysia
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Dr. Septa Akbar Aulia
Customer Perceived Values, Skill-Based Habits and Availability of Resources toward Behavioral Loyalty of Generation Y Smartphone Usage
- Main Supervisor
- Graduated 2020
- Indonesia
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Dr. Adeline Tam Yin Ling
Autonomy Support, Motivations, Value, and Natural Content Belief on Herbal Medicine Product Consumptions Amongst Emerging Adults
- Co-Supervisor
- Graduated 2020
- Graduate On Time
- Malaysia
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Dr. Asmara Irfan
Social Media Usage, Expectancy Disconfirmation Elements and University Reputation
- Co-Supervisor
- Graduated 2020
- Pakistan
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Dr. Masoomeh Jafarpoor
The Role of Website Quality and Perceived Value on Iranian Internet Banking Customers’ Loyalty
- Co-Supervisor
- Graduated 2020
- Pakistan
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Dr. Adaviah Mas’od
The Effects of Social Marketing Concepts toward Pro-Environmental Intention and Behaviour among Female Consumers
- Main Supervisor
- Graduated 2017
- Graduate On Time
- Malaysia
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Dr. Rasoul Asgarpour
Mediating Effects of Customer Satisfaction and Customer Delight on Perceived Value and Customer Loyalty in Iran’s Hotel Industry
- Co-Supervisor
- Graduated 2016
- Pakistan
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Dr. Mohd Halim Mahphoth
Motivation, Satisfying Experiences and Generic Learning Outcomes of Young Visitors in Museum Setting
- Main Supervisor
- Graduated 2022
- Malaysia
PhD in Management (Ongoing)
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Zaidan Hatem Jasim Zaidan
Impact of Competitive Intelligence on Competitive Advantage of Banking Industry in Iraq
- Main Supervisor
- Ongoing 2018 – 2022
- Awaiting Viva Voce
- Iraq
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Ayesha Sharif
Leveraging on Social Media Brand Communities to Increase Brand Loyalty
- Main Supervisor
- Ongoing 2018 – 2022
- Awaiting Viva Voce
- Pakistan
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Liew Jan Fui
The Antecedents and Consequences of Memorable Adventure Tourism Experience
- Main Supervisor
- Ongoing 2018 – 2022
- Data Collection
- Malaysia
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Siti Nurhafizah Ahmad
Role of Social Media on Volunteer Experience in Major Sporting Event
- Co-Supervisor
- Ongoing 2018 - 2022
- Awaiting Viva Voce
- Malaysia
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Ainul Mardhiyah Nor Aziz
The Effect of Service Innovation on Customer and Staff’s Involvement in Malaysian Mobile Service Providers
- Main Supervisor
- Ongoing 2018 – 2022
- Data Collection
- Malaysia
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Zhang Weitao
Effects of Collectivism and Face Consciousness on Green Purchase Behaviour of Electric Vehicle in China
- Co-Supervisor
- Ongoing 2021 – 2024
- Proposal Defense
- China
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Yang Lian
Social Media Influences on E-Commerce Enterprises
- Main Supervisor
- Ongoing 2020 – 2023
- Lit. Review
- China
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Bilal Ahmed Chohan
Social Commerce and Food Industry in Pakistan
- Main Supervisor
- Ongoing 2021 – 2024
- Lit. Review
- Pakistan
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Zhou Fangyu
Consumer Behavior on Co-branding Strategy
- Main Supervisor
- Ongoing 2021 – 2024
- Lit. Review
- China
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Liu Dai
Substantive and Symbolic Green Marketing on Consumers’ Environmental Awareness and Green Purchasing Behavior
- Co-Supervisor
- Ongoing 2021 – 2024
- Lit. Review
- China
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Lee Tar Huo
Consumer-Based Brand Equity and Attitudes on Eco-Label in Social Media Marketing Efforts
- Main Supervisor
- Ongoing 2021 – 2024
- Lit. Review
- Malaysia
MPhil in Management
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Yap Soon Jing
Using University Performance and Students Outcome in Determining Students Satisfaction and Student Loyalty in Higher Education
- Main Supervisor
- Graduated 2017
- Malaysia
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Hanis Syuhada Ahmad Sugiran
Exploring the Impact of Social Media Influences on Pro-Environmental Behaviours
- Main Supervisor
- Ongoing 2020 – 2022
- Awaiting Viva Voce
- Malaysia
Master in Management (Mixed Mode)
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Nur Adibah Md. Lazim
Post-Purchase Regret in Online Shopping Experience
- Main Supervisor
- Graduated 2018
- Malaysia
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Juliyana Jamil
Materialism and Malaysian Consumers’ Purchase Intention of Luxury Brand Apparels
- Main Supervisor
- Graduated 2018
- Malaysia
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Roslin Abdul Rahim
The Effect of Electronic Word of Mouth (E-WOM) Review Adoption on Green Purchase Intention
- Main Supervisor
- Graduated 2016
- Malaysia
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Ezam Daud
Affecting Generation Y Hybrid Vehicle Purchasing Intention using Internet Advertising
- Main Supervisor
- Graduated 2016
- Malaysia
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Sayyed Ali Yahyazadeh
Service Marketing Mix and Customer Satisfaction of Hotel in Johor Bahru
- Main Supervisor
- Graduated 2015
- Malaysia
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Muhammad Farhan Izzuddin Abd Kadir
Exploring the Roles of Gamification in Consumers Purchase Intention by Moderating Role of Green Product Knowledge
- Main Supervisor
- Ongoing 2019 – 2021
- Awaiting Viva Voce
- Malaysia
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Saleh M Younis Kataani
Customer Relation Management Implementation in Libyan Telecommunication industry
- Main Supervisor
- Ongoing 2021 – 2022
- Proposal Write Up
- Libya
Master in Business Administration (MBA)
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Nur Alisya Jamil
Transforming and Sustaining SMEs amid MCO through Social Media Marketing: A Study on Farhan Bina Teguh Enterprise
- Main Supervisor
- Graduated 2022
- Malaysia
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Mohamad Yazid Rosni
The Design of Marketing Strategy and Planning to Promote the Brand Through Social Media: Pasolla Kitchen Western Food
- Main Supervisor
- Graduated 2022
- Malaysia