Supervision |

PhD in Management (Graduated)

Dr. Muhamad Syakir Shukor

Effects of Cynicism and Sustainable Claim of Greenwashing Advertisement toward Environmental Responsible Purchase Behaviour of Energy Efficient Vehicle

Dr. Nornajihah Nadia Hasbullah

Motivation and the Moderating Roles of Regulatory Focus Message and Fashion Consciousness on Sustainable Apparel Purchase Intention

Dr. Septa Akbar Aulia

Customer Perceived Values, Skill-Based Habits and Availability of Resources toward Behavioral Loyalty of Generation Y Smartphone Usage

Dr. Adeline Tam Yin Ling

Autonomy Support, Motivations, Value, and Natural Content Belief on Herbal Medicine Product Consumptions Amongst Emerging Adults

Dr. Asmara Irfan

Social Media Usage, Expectancy Disconfirmation Elements and University Reputation

Dr. Masoomeh Jafarpoor

The Role of Website Quality and Perceived Value on Iranian Internet Banking Customers’ Loyalty

Dr. Adaviah Mas’od

The Effects of Social Marketing Concepts toward Pro-Environmental Intention and Behaviour among Female Consumers

Dr. Rasoul Asgarpour

Mediating Effects of Customer Satisfaction and Customer Delight on Perceived Value and Customer Loyalty in Iran’s Hotel Industry

Dr. Mohd Halim Mahphoth

Motivation, Satisfying Experiences and Generic Learning Outcomes of Young Visitors in Museum Setting

PhD in Management (Ongoing)

Zaidan Hatem Jasim Zaidan

Impact of Competitive Intelligence on Competitive Advantage of Banking Industry in Iraq

Ayesha Sharif

Leveraging on Social Media Brand Communities to Increase Brand Loyalty

Liew Jan Fui

The Antecedents and Consequences of Memorable Adventure Tourism Experience

Siti Nurhafizah Ahmad

Role of Social Media on Volunteer Experience in Major Sporting Event

Ainul Mardhiyah Nor Aziz

The Effect of Service Innovation on Customer and Staff’s Involvement in Malaysian Mobile Service Providers

Zhang Weitao

Effects of Collectivism and Face Consciousness on Green Purchase Behaviour of Electric Vehicle in China

Yang Lian

Social Media Influences on E-Commerce Enterprises

Bilal Ahmed Chohan

Social Commerce and Food Industry in Pakistan

Zhou Fangyu

Consumer Behavior on Co-branding Strategy

Liu Dai

Substantive and Symbolic Green Marketing on Consumers’ Environmental Awareness and Green Purchasing Behavior

Lee Tar Huo

Consumer-Based Brand Equity and Attitudes on Eco-Label in Social Media Marketing Efforts

MPhil in Management

Yap Soon Jing

Using University Performance and Students Outcome in Determining Students Satisfaction and Student Loyalty in Higher Education

Hanis Syuhada Ahmad Sugiran

Exploring the Impact of Social Media Influences on Pro-Environmental Behaviours

Master in Management (Mixed Mode)

Nur Adibah Md. Lazim

Post-Purchase Regret in Online Shopping Experience

Juliyana Jamil

Materialism and Malaysian Consumers’ Purchase Intention of Luxury Brand Apparels

Roslin Abdul Rahim

The Effect of Electronic Word of Mouth (E-WOM) Review Adoption on Green Purchase Intention

Ezam Daud

Affecting Generation Y Hybrid Vehicle Purchasing Intention using Internet Advertising

Sayyed Ali Yahyazadeh

Service Marketing Mix and Customer Satisfaction of Hotel in Johor Bahru

Muhammad Farhan Izzuddin Abd Kadir

Exploring the Roles of Gamification in Consumers Purchase Intention by Moderating Role of Green Product Knowledge

Saleh M Younis Kataani

Customer Relation Management Implementation in Libyan Telecommunication industry

Master in Business Administration (MBA)

Nur Alisya Jamil

Transforming and Sustaining SMEs amid MCO through Social Media Marketing: A Study on Farhan Bina Teguh Enterprise

Mohamad Yazid Rosni

The Design of Marketing Strategy and Planning to Promote the Brand Through Social Media: Pasolla Kitchen Western Food