"If you focus on results, you will never change. But if you focus on change, you will get results."

Access to My Research Work


Selected Articles from Indexed Publications

Liew Jan-Fui, Zuraidah Sulaiman (2022). A Taxonomical Study of Tourism Experience Based on Bibliometric Analysis. International Journal of Academic Research in Business and Social Sciences, 12(1) pp. 1121 – 1142 (Essential Research Australia – ERA)

Nornajihah Nadia Hasbullah, Zuraidah Sulaiman, Adaviah Mas’od, Hanis Syuhada Ahmad Sugiran (2022). Drivers of Sustainable Apparel Purchase Intention: An Empirical Study of Malaysian Millennial Consumers. Sustainability, 14, 1945, pp. 1-24. Impact Factor: 3.251, Q2 Web of Science

Zuraidah Sulaiman, Hanis Syuhada Ahmad Sugiran, Nornajihah Nadia Hasbullah, Adaviah Mas’od, Suhairul Hashim, David Andrew Bradley (2022). Public Awareness of Consumer Products Containing Radioactive Materials: Empirical Evidence from Malaysia. International Journal of Environmental Research and Public Health, Vol. 19, pp. 2326, Impact Factor: 3.39, Q1 Web of Science

Gholami, H., Jamil, N., Zakuan, N., Mat Saman, M. Z., Sharif, S., Awang, S. R, Sulaiman, Z. (2019). Social Value Stream Mapping (Socio-VSM): Methodology to Societal Sustainability Visualization and Assessment in the Manufacturing System. IEEE Access, Vol. 7, pp. 131638-131648. Impact Factor: 4.098, Q1 Web of Science

Rohaizat Baharun, Abu Bakar Abdul Hamid, Ahmad Sharifuddin Shamsudin, Nor Zafir Md Salleh, Norzaidahwati Zaidin and Zuraidah Sulaiman (2011). Market Segmentation in Malaysia by Using Psychographic Dimensions for Unit Trust Products. African Journal of Business Management, Vol. 5(13), pp. 5040-5047. Impact Factor: 1.105, Q3 Web of Science


Mohd Halim Mahphoth, Zuraidah Sulaiman, Wei-Loon Koe, Nur Asyikeen Kamarudin, Puspo Dewi Dirgantari (2021). Psychometric Assessment of Young Visitors at the National Museum of Malaysia. Asian Journal of University Education, 17(2), pp. 156-168 (SCOPUS)

Siti Nurhafizah Ahmad, Adaviah Mas’od, Zuraidah Sulaiman, Nornajihah Nadia Hasbullah (2021). Bibliometric Analysis on Motivation of Sport Event Volunteer using the Scopus Database. Journal of Academic Research in Business and Social Sciences, 11(3) pp. 1200 – 122 (Essential Research Australia – ERA)

Nornajihah Nadia Hasbullah, Zuraidah Sulaiman, Adaviah Mas’od, Siti Nurhafizah Ahmad (2021). Bibliometric Analysis of Sustainable and Green Consumption Research from 1974 to 2019. Turkish Journal of Computer and Mathematics Education, 12(5), pp. 1292–1301(waiting for SCOPUS indexing)


Hasbullah, N.N., Sulaiman, Z., Mas’od, A. (2020). User-Generated Content Sources: The Use of Social Media in Motivating Sustainable Luxury Fashion Consumptions. International Journal of Scientific and Technology Research, 9(3), pp. 5208-5214 (SCOPUS)

Chin, T.A., Malik, N.F.I.A., Tat, H.H., Sulaiman, Z., Choon, T.L. (2020). Green Purchasing Practices and Environmental Performance. International Journal of Supply Chain Management, 9(1), pp. 291-297 (SCOPUS)

Hasbullah, N. N., Sulaiman, Z., and Mas’od, A. (2020). The Effect of Perceived Value on Sustainable Fashion Consumption in the Era of Covid-19: A Proposed Conceptual Framework. Journal of Academic Research in Business and Social Sciences, 10(8), pp. 895-906. (Essential Research Australia – ERA)

Irfan, A., Rasli, A., Sulaiman, Z., Sami, A., Liaquat, H., & Qureshi, M. I. (2020). Student’s Perceived University Image is an Antecedent of University Reputation. International Journal of Psychosocial Rehabilitation, 24(01). (SCOPUS)

Jasim, H., Sulaiman, Z. (2020). Sustaining Competitive Edge in Iraqi Banks through Marketing Intelligence and Decision-Making Effectiveness: A Review. Test Engineering and Management, 83, pp. 6373-6388 (SCOPUS)

Adeline Y. L. Tam, Rohaizat Baharun, Zuraidah Sulaiman (2019). Motivation in Health Behaviour: Role of Autonomous and controlled Motivation. Indian Journal of Public Health Research & Development, September 2019, Vol. 10, No. 9 (SCOPUS)


Irfan, A., Rasli, A., Sulaiman, Z., Sami, A., Qureshi, M.I. (2018). Use of Social Media Sites by Malaysian Universities and Its Impact on University Ranking. International Journal of Engineering and Technology (UAE) 7(4.28 Special Issue 28), pp. 67-71 (SCOPUS)

SFFB Pauzi, TA Chin, TL Choon, Z Sulaiman (2017). Motivational Factors for Online Grocery Shopping. Advanced Science Letters, 23 (9), pp. 9140-9144 (SCOPUS)         

Lazim, N. A. M., Sulaiman, Z., Zakuan, N., Mas’od, A., Chin, T. A., & Awang, S. R. (2020). Measuring Post-purchase Regret and Impulse Buying in Online Shopping Experience from Cognitive Dissonance Theory Perspective. In 2020 6th International Conference on Information Management (ICIM) (pp. 7-13). IEEE (SCOPUS)

Chin, A. Z. R., Yi, T. H., Zakuan, N., Sulaiman, Z., Saman, M. Z. M., & Chin, T. A. (2020). The Mediating Effect of Knowledge Management on the Relationship between Risk Management and Project Performance. In 2020 6th International Conference on Information Management (ICIM) (pp. 325-328). IEEE (SCOPUS)

Mas’od, A., Idris, U. N., Sulaiman, Z., & Chin, T. A. (2019). The Influence of Facebook Features and Activities on Consumers’ Purchase Intention. In 2019 6th International Conference on Research and Innovation in Information Systems (ICRIIS) (pp. 1-6). IEEE (SCOPUS)

In the Media

Malaysia Tourism Quality Assurance (MyTQA 2.0)
Client: Ministry of Tourism, Art and Culture Malaysia (MOTAC) Sept 2021 – Sept 2022



  • MOTAC sasar 9.2 juta pelancong antarabangsa (Click to Read)
  • Minister: New Malaysia Tourism Quality Assurance gives industry players more opportunities to apply for recognition (Click to Read)