Personal Details |

Associate Professor Dr. Zuraidah Sulaiman

An interdisciplinary researcher and teacher who is keen in consumer decision-making process within the digital and social media environment, as well as in green and sustainable consumption. In particular, she probes into the effects of environmental issues, social criteria, and technological aspects on consumers’ purchasing or non-purchasing decisions.

Nationality

Address

E-mail

Professional Qualifications

Professional Qualifications
Certified HRD Corp Trainer (2023)
HRD Corp, Ministry of Human Resources Malaysia

Certified Professional Marketer, CPM Asia (2022)
Asia Marketing Federation
Institute Marketing Malaysia

Academic Qualifications

Doctor of Philosophy, Discipline of Marketing (2014)
Business School
University of Sydney, Australia

Master of Science in Information Technology (2007)
Faculty of Information Technology and Quantitative Science
Universiti Teknologi MARA, Malaysia

Postgraduate Diploma in Data Communication, Networks and Distributed Systems (2004)
Faculty of Engineering and Applied Sciences
University College London, United Kingdom

Bachelor in Information Technology (2001)
Faculty of Information Science and Technology
Universiti Kebangsaan Malaysia

Working Experiences

2023 – Present
Associate Research Fellow
Sultan Iskandar Institute (ISI)
Universiti Teknologi Malaysia (UTM), Malaysia

2022 – Present
Associate Professor
Department of Marketing and Entrepreneurship
Faculty of Management
Universiti Teknologi Malaysia (UTM), Malaysia

2015 – 2022
Senior Lecturer
Department of Business Administration
Azman Hashim International Business School
Universiti Teknologi Malaysia (UTM), Malaysia

July – Nov 2022
Visiting Senior Assistant Professor
School of Business
Universiti Teknologi Brunei (UTB), Brunei

Jan – May 2022
Visiting Assistant Professor
School of Business
Universiti Teknologi Brunei (UTB), Brunei

2007 – 2014
Lecturer
Department of Business Administration
Faculty of Management
Universiti Teknologi Malaysia (UTM), Malaysia

2002 – 2007
Trainee Lecturer / Lecturer
Department of Computer and Information Sciences
Faculty of Science and Information Technology
Universiti Teknologi PETRONAS (UTP), Malaysia

2001 – 2002
Information Technology and Administration Executive
Department of Pre-Delivery Inspection (PDI)
General Management Division
HONDA Malaysia Sdn. Bhd.

Administrative Experiences

Dec 2022 – Present
Director
Department of Marketing and Entrepreneurship
Faculty of Management, UTM

Aug 2023 – Present
Deputy Head
Sustainability Management Research Group (SMRG)
Smart Digital Community Research Alliance, UTM

Oct 2018 – Dec 2020
General Manager
UTM Souvenir Shop Sdn. Bhd.

Aug 2022 – present
Head
Branding and Visibility
Faculty of Management, UTM

Jan 2022 – Jan 2023
Head
Service Quality Research Group (SQRG)
Smart Digital Community Research Alliance, UTM

Oct 2020 – Sept 2023
Head
Internal Audit Team
Azman Hashim International Business School, UTM

Sept 2020 – Aug 2021
Leader
Active Learning Sub-Group for Future-Ready Educator (FREE)
Azman Hashim International Business School, UTM

Jan 2019 – Dec 2021
Deputy Head
Service Quality Research Group (SQRG)
Smart Digital Community Research Alliance, UTM

Jan 2019 – Dec 2021
Coordinator
Social Media and Digital Experience
Azman Hashim International Business School, UTM

Sept 2014 – Sept 2018
Head of Program
Bachelor of Management (Marketing)
Faculty of Management, UTM

Aug 2015 – Oct 2015
Undergraduate Program Manager
Faculty of Management, UTM

May 2014 – Dec 2014
Head of Panel
Marketing
Faculty of Management, UTM