Adriana Mohd Rizal (Dr.) is a senior lecturer at Azman Hashim International Business School, Universiti Teknologi Malaysia. She received her Doctor of Business Administration from Universiti Kebangsaan Malaysia, an Executive MBA from MARA University of Technology, and a BBA from the University of Wisconsin Milwaukee, USA. She has authored and co-authored more than 90 articles and research papers, including case studies, in reputed journals, conference proceedings, books and book chapters. 28 articles have been published as indexed publications. She has been principal investigator and project member of 28 (7 out of 28 as principal investigator) national and university grants worth over RM1,083,254. She has also successfully registered 25 copyrights with MyIPO. Dr. Adriana is also a trainer and mentor for entrepreneurship programmes such as Entrepreneurship Beyond Boundaries sponsored by the Yayasan Muhibah Tan Sri Feng Ah Seng and a consultant for an international contract research grant funded by the UAE Prime Minister’s Office. In addition to her academic career, she also has more than ten years of professional experience in industry in project management, administration, training and human resource development.