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Book Chapters | Dr. Adriana Mohd Rizal

Book Chapters

  • Adriana M.R., Renne Pramila P., Zarina A.S., Maizaitulaidawati M.H. and and Suzilawati K. Babylon Vertical Farms: Toward Sustainable Green Organization. In Farzana Q. and Jihad M., (Eds). Green Behaviour and Corporate Social Responsibility in Asia, Emerald Publishing, 2019, 89 – 102.
  • Adriana, M.R. Utilizing Case Study Methodology in a Technological Entrepreneurship Doctoral Research. In Khairul Akmaliah A., Mohd Fuad S., and Saida Farhanah S., (Eds). Becoming a Qualitative Researcher. USIM Press, 2018, Pages 154 – 170.
  • Adriana M.R. & Arif H., The Cross-Road of Career and Wellbeing. In Farzana Q., Adriana M.R., Maizaitulaidawati M.H., Jihad M., and Arif H. (Eds). Instructor’s Guide: A Handbook of Malaysian Cases – Contemporary Issues in Marketing & Management, Partridge Publishing Singapore, 2018, Pages 17 – 27.
  • Ruzila I., Adriana M.R., Maizaitulaidawati, M.H., Ong C.H. & Zarina, A. S., Sweet Temptation – A Chunky Bite Story. In Farzana Q., Adriana M.R., Maizaitulaidawati M.H., Jihad M., and Arif H. (Eds). Instructor’s Guide: A Handbook of Malaysian Cases – Contemporary Issues in Marketing & Management, Partridge Publishing Singapore, 2018, Pages 100 – 108.
  • Zarina A.S., Adriana M.R. and Normahaza M., Interim Financial Reports. In Maizaitulaidawati M.H. and Nor Aiza M.Z. (Eds). Contemporary Issues in Accounting and Finance. Fakulti Perniagaan Antarabangsa, UTM, 2017, Pages 119 – 128.
  • Ong, C.H. Adriana M.R., Siti Zainab Z., and Ng K.C., From Knowledge Management and Technological Innovation in the Manufacturing Industry in Malaysia. In Normahaza M. and C. H. Ong (Eds). Towards Industry Excellence, Penerbit UTM Press, 2017, Pages 55 – 72
  • Adriana M.R., Normahaza M., Ong C.H. and Zarina, A.S., Malaysia as Study Destination: Understanding International Student Market. In Rossilah J. and Rosmini O. (eds). Emerging Malaysia: Industrial and Organizational Challenges, Partridge Publishing Singapore, 2016, Pages 108 – 131
  • Adriana M.R. and Khairul Akmaliah, A conceptualizing Resource Construction in Technology-Based Firms. In Wan Khairuzzaman W.I. and Siti Zaleha A.R. (eds.). Contemporary Issues in Innovation and Business Strategy, Penerbit UTM Press, Malaysia, 2016, Pages 1 – 27.
  • Bebe A.B., Siti Zaleha A.R. and Adriana, M.R., Performance Measures Use, Government Regulation, Risk Management and Accountability. In G. Ford Lumban (Ed). Interdisciplinary Behaviour and Social Sciences. CRC Press Taylor & Francis, 2015, Pages 109 – 116.
  • Adriana M.R. and Aliah Hanim M.S., An Exploratory Study of Brand Internalization for Building the Service Brand Equity of Malaysian Higher Educational Institutions. In Aliah Hanim. M.S., Ahmad A.M.A., June M.L.P and Aini A. (eds.). Services Management and Marketing: Studies in Malaysia. UKM-Graduate School of Business, National University of Malaysia, Malaysia, 2009.