Selling experience not only a product

Reading about Starbuck made me realized that selling a product can be a commodity but selling experience  with a product can be a winning combination. Starbuck is selling coffee along with the experience of drinking the starbuck coffee. This experience differentiates the Starbuck from Mc Cafe in which customers are willing to pay more for Starbuck. 

Hobby and ambition…exploring the vision and passion of a person..

At the beginning of a class I often pose these 2 questions as part of introduction. Usually it will bring an unsure smile and amaze look in students. What kinds of question are these?  Many of them unsure and often resort to general answer such as “I want to be succesful”   “a manager”   and for hobbies some do not have one or may be feel uncool to let people know. But, as you let them be themselves they started to share what they like to do during their free time. These two questions although seem to be trivial but they reveal the students’ vision and passion. I told them in life all of us need to have some sort of vision where we would like to go or what we would like to be. This vision needs passion. If you love baking so much and you wanted to start a business, baking can be one of the business that you can pursue. Vision show what to pursue while passion gives you motivation and perseverance to carry out your vision. Bodyshop started with vision and it is still around due to the passion of it’s founder Anita Roddick for ethical consumerism. 

The beginning of a new semester

This semester I was given the responsibility to teach these 2 subjects. Principles of Management and Human Resource Management. These are two interesting subjects catering two different cohorts. Principles of Management for first year and HRM for 2nd year students. Principles of Management will give students the broad areas in Management while HRM concentrating on all important responsibilities of HR in leading to organization’s success.