Category Archives: Teaching

Boston Consulting Group (BCG) Model

Summary of the BCG Model.  

The BCG Model is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. To ensure long-term value creation, a company should have a portfolio of products that contains both high-growth products in need of cash inputs and low-growth products that generate a lot of cash. It has 2 dimensions: market share and market growth. The basic idea behind it is that the bigger the market share a product has or the faster the product’s market grows the better it is for the company.

Placing products in the BCG matrix results in 4 categories in a portfolio of a company:

1. Stars (=high growth, high market share)

– use large amounts of cash and are leaders in the business so they should also generate large amounts of cash.

– frequently roughly in balance on net cash flow. However if needed any attempt should be made to hold share, because the rewards will be a cash cow if market share is kept.

2. Cash Cows (=low growth, high market share)

– profits and cash generation should be high , and because of the low growth, investments needed should be low. Keep profits high

– Foundation of a company

3. Dogs (=low growth, low market share)

– avoid and minimize the number of dogs in a company.

– beware of expensive ‘turn around plans’.

– deliver cash, otherwise liquidate

4. Question Marks (= high growth, low market share)

– have the worst cash characteristics of all, because high demands and low returns due to low market share

– if nothing is done to change the market share, question marks will simply absorb great amounts of cash and later, as the growth stops, a dog.

– either invest heavily or sell off or invest nothing and generate whatever cash it can. Increase market share or deliver cash.

Source: http://www.valuebasedmanagement.net/methods_bcgmatrix.html

Tugas Staf Akademik UTM

Siapa kata tugas pensyarah hanya mengajar saja.. Macam-macam tugas pensyarah.. Ada 7 P’s yang perlu dipenuhi oleh setiap staf akademik (pensyarah) UTM termasuklah 

1) Pengajaran – mengajar kursus UG/PG

2) Penyeliaan – menyelia pelajar PG/UG secara penyelidikan, menyelia PSM, menyelia PD group, menyelia Latihan Industri

3) Penyelidikan – research grant, mengendalikan projek penyelidikan 

4) Penulisan dan penerbitan – menulis dan menerbitkan artikel jurnal, book chapter, buku asli, etc

5) Perundingan – industrial linkages/kerjasama dengan industri

6) Pengkomersilan – menghasilkan produk hasil daripada projek penyelidikan untuk dikomersilkan 

7) Perkhidmatan kepada masyarakat – berkhidmat kepada universiti dan masyarakat 

Kalau ikutkan ada lagi P iaitu Pentadbiran (penyelaras program/kursus, ketua unit/jabatan, etc) yang diserapkan di dalam P yang ke-7.

Exam Fever!


The exam week has started since last week. Exam for MKKB 1133 Bioproduct development and SKKK 4413 Biotechnology for Engineers has finally ended. Now it’s time for marking!