Short Bio

Masitah is an associate professor at the School of Computing, Universiti Teknologi Malaysia, Masitah teaches courses related to Software Engineering to Computer Science undergraduate students, namely Human-Computer Interaction (HCI), Requirements Engineering and Software Modelling, and Software Quality and Testing. She supervises research students on HCI-related research areas; persuasive technology, physicality, and mobile-BCI, which touch upon challenges currently in sustainable behaviour, digital-physical interaction, and emotion detection and expression. With her expertise, she is also a UI/UX advisor for UTMSmart mobile application, UTM Security Dashboard, and UTM COVID-19 interactive website. In addition, she is also a certified tester CTFL and CTAL-TTL, and certified in requirements engineering CPRE.

Masitah co-founded and served as Chair of Kuala Lumpur ACM SIGCHI Chapter, for two consecutive terms – 2017/2019 and 2019/2021. Since its inception, the chapter has grown into a community that serves members of different backgrounds – academia, practitioners, governmental agencies, and societies. The focus of the chapter is to advocate the importance of usability and UX in various domains, besides conducting various user research and UX methods to create business and government solutions with the participation of the stakeholders ourselves. The chapter also provides consultation on usability issues and offers UX strategy to organisations when dealing with interfaces and interaction in the physical and the digital world. She currently holds the role of an Advisor to the chapter. She is also one of the three permanent Steering Committees for Asian CHI Symposium which was started in 2015 along with her Asean colleagues.

Masitah received her Bachelor of Engineering in Software Engineering from UMIST, England in 2001. She then pursued and completed her Masters in Distributed Interactive Systems from Lancaster University, England in 2002. Shortly after that, she continued her PhD in Computer Science in the area of Human-Computer Interaction from the same university and graduated in 2007.