Location data is revolutionizing the way brands reach their customers. From determining where consumers are most likely to shop during the holiday season, to identifying frequent business travelers who commute past a billboard every day, marketers are using location data to define, analyze and target audiences in ways never before possible.
So it’s no wonder that location-targeted mobile ad revenues are expected to grow from $4.3 billion in 2014 to a staggering $18.2 billion in 2019, according to a BIA Kelsey Local Media Forecast.
Underlying this growth is a new understanding of the recipient — the consumer. “Mobile’s ability to bridge the gap between the physical and digital worlds, coupled with advances in location-based data analysis, have made mobile the means for defining consumers and understanding specific moments when they are most receptive during the purchase journey,” says Duncan McCall, CEO and co-founder of mobile consumer intelligence company PlaceIQ. Read more…
More about Tech, Mobile, and Brandspeak
