Normal Mat Jusoh is a senior lecturer Azman Hashim International Business School, Universiti Teknologi Malaysia (UTM). She received her Diploma in Industrial Chemistry and Executive Diploma Entrepreneurship from the Institute of Technology MARA (ITM) which is now called the Universiti Technologi MARA (UiTM). Her skill in chemical analysis sharpened her ability in analytical as well as critical thinking. She furthered her studies in the University of Portsmouth, United Kingdom where she obtained the BEng(Hons) degree in Manufacturing Engineering Systems dan a year later the Master (MSc) degree in Multimedia Information Systems. During her stint at University of Portsmouth, she mastered the skill in effective and efficient management of human resources, financial resources (budget) and optimum work process using all available resources. In United Kingdom, she build her talent in leadership via multi-faceted activities and programs involving international organizations and participated by students of different and varied characters, personalities and cultures. Her leadership ability attracted the attention of University of Portsmouth top management who had given her continuous support, encouragement and acknowledgement. In 1998, she was appointed as a lecturer at Universiti Teknologi Malaysia (UTM) at the Computer Graphics and Multimedia Department, Faculty of Computer Science and Information Systems.

In 2001, she was given leave to do an industrial assignment to help in the development of the K-Economy of Melaka. She was subsequently attached to the Chief Minister of Melaka’s Department and placed in an office at the K-Economy Incubator Melaka for 3 years. During these periods, she developed skills in designing policies for development leveraging on Entrepreneurship and Digital Economy.

In 2004, she returned to UTM and worked for 5 years as Techno-Entrepreneurship lecturer. In 2009 she was sent to South Korea to undergo industrial training for 6 months. In South Korea, she was attached to the Korea Creative Content Agency (KOCCA). There she was involved in the Cultural Partnership Program (CPI 2009) which had under its umbrella participants from 36 countries of the Asian, Africa and South American continent. This experience gave her the opportunity to understand creative contents of 36 different cultures. She developed useful networking of cultural partnership professionals from many countries and cultures of the world.

In 2010 she commenced her PhD research which ended in 2014 (2010-2014). The research was in the area of Technology Adoption. The main academic and design knowledge contribution of Normal Mat Jusoh was the Extended Decomposed Planned Behavior Theory, specifically applied to digital games acceptance in Malaysia.  Since 2018, she joined Azman Hashim International Business School (AHIBS) as a lecturer for Techno-entrepreneurship, Innovation commercialization, New Venture Creation, and Business Information System courses. Currently, she is manager for AHIBS Business Incubator.