Welcome new students to UTM especially for bachelor of psychology with human resource development and bachelor of science (HRD).

Welcome back to all returning students to UTM .

May success follow your journey

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Some of students they are getting confused between attitude and behaviour.

The concept of attitude consists of cognitive, affective and conative.

Cognitive represented by belief. For instance our believe towards one product.

Affective is more about feeling. This more about like or dislike. For example we like the design of one product.

Last one is conative, this is about action.  In a simple word action is about intention such as we want to buy one product.

Attitude is stable and consistent. Basically attitude is long lasting. Therefore attitude is yours. Its stable over a period of time. Therefore attitudes is your stable aspect in your lifetime.

Selamat hari raya aidilfitri diucapkan kepada semua. Maaf zahir dan batin.

žbrand personality (BP) describe what individual feel and think on a certain brand

Definition:

BP is a set of human characteristics that become associated with brand.

There are 5 traits of BP:

So which personality can describe you in choosing or buying product.

Established scale to measure BP can be found online. Try search Aaker’s Brand personality Scale.

One of the online article that employed Aaker’s scale can be found through this link

http://www.diva-portal.org/smash/get/diva2:426569/FULLTEXT02.pdf

Be kind to yourself in moment of stress. Take a deep breath and bubble bath. Perform solah. Take a well rest. Put aside all tasks. Take a nap.

Pampered yourself will open heart and mind.

Positive reinforcement refers to the introduction of a pleasant stimulus after a behavior. The stimulus reinforces the behavior, making it more likely that the behavior will reoccur in future. It’s a method used for a variety of purposes and in a wide range of contexts, as it capitalizes on the good behaviors that are already being displayed, rewarding the natural tendencies towards good behavior in the individual you are working to train. In the context of Ramadhan, Most parents are always try to encourage their children to fast. Parents can apply the principle of positive reinforcement in fasting training.

How positive reinforcement works?

Reinforce with praise . For example : Allah loves a fasting person and Allah loves you.

Reinforce with action : giving thumbs up. Hug your childs after Iftar and sahur

Reinforce with reward system : You can set up a reward system where you provide immediate reinforcement in the form of a sticker or token. Then, stickers and tokens can later be exchanged for bigger rewards. 2 sticker for one full day of fasting. 1 sticker for half day fasting and no sticker for no fasting. The stickers can be exchanged with story books, comics, toys or stationary

A paragraph should consists of an effective argument. I have applied this theory to develop an argument in a paragraph. Toulmin’s system can be a good guideline in order to write argument.

According to Toulmin, arguement consists of three parts : the claim, the support and the warranty.

Claim is synonymous with the thesis. Claim is expressed the fact. The support consists of facts, details, statistics, comparisons, cause and effect. While the warrant is assumption underlying the claim.

Toulmen’s system can assists us to develop a strong argument. I have tried and found it worth.