Brand personality


žbrand personality (BP) describe what individual feel and think on a certain brand


BP is a set of human characteristics that become associated with brand.

There are 5 traits of BP:

  1. sincerity
  • Honest
  • down to earth
  • Wholesome
  • cheerful
2. Excitement

  • Daring
  • Spirit
  • Imaginative
  • Up-to-date

  • Reliable
  • Intelligent
  • successful
4. Sophistication

  • Upperclass
  • charming

  • Outdoorsy
  • tough


So which personality can describe you in choosing or buying product.

Established scale to measure BP can be found online. Try search Aaker’s Brand personality Scale.

One of the online article that employed Aaker’s scale can be found through this link



Tips for managing stress#1

Be kind to yourself in moment of stress. Take a deep breath and bubble bath. Perform solah. Take a well rest. Put aside all tasks. Take a nap.

Pampered yourself will open heart and mind.

positive reinforcement and fasting

Positive reinforcement refers to the introduction of a pleasant stimulus after a behavior. The stimulus reinforces the behavior, making it more likely that the behavior will reoccur in future. It’s a method used for a variety of purposes and in a wide range of contexts, as it capitalizes on the good behaviors that are already being displayed, rewarding the natural tendencies towards good behavior in the individual you are working to train. In the context of Ramadhan, Most parents are always try to encourage their children to fast. Parents can apply the principle of positive reinforcement in fasting training.

How positive reinforcement works?

Reinforce with praise . For example : Allah loves a fasting person and Allah loves you.

Reinforce with action : giving thumbs up. Hug your childs after Iftar and sahur

Reinforce with reward system : You can set up a reward system where you provide immediate reinforcement in the form of a sticker or token. Then, stickers and tokens can later be exchanged for bigger rewards. 2 sticker for one full day of fasting. 1 sticker for half day fasting and no sticker for no fasting. The stickers can be exchanged with story books, comics, toys or stationary

Basic guide to develop a paragraph

A paragraph should consists of an effective argument. I have applied this theory to develop an argument in a paragraph. Toulmin’s system can be a good guideline in order to write argument.

According to Toulmin, arguement consists of three parts : the claim, the support and the warranty.

Claim is synonymous with the thesis. Claim is expressed the fact. The support consists of facts, details, statistics, comparisons, cause and effect. While the warrant is assumption underlying the claim.

Toulmen’s system can assists us to develop a strong argument. I have tried and found it worth.

Selamat Datang Ramadhan

Stress vs mistake

Yes that is true.When you are not feeling well you might do a mistake. For instance mistake in thinking. However mistake in thinking also happen when you are in a normal situation…So what is the conclusion? When you are feeling stress always understand yourself and know how to control the external / internal situation. Try to adjust yourself with new changes. Stress is something that can be measured,managed and controlled.

So be happy and adapt


memory is the sweet and bitter stories speak for itself without plot, script and lyrics but perfectly constructed in your mind.

Akmar Nordin


Ahlan Wa Sahlan Ya ramadhan

Yesterday Ammar and I heard this song which bring back my ramadhan memories in UKM. Love this song. Harapan ramadhan

My Daughter and GDD

The term ‘developmental delay’ or ‘global development delay’ is used when a child takes longer to reach certain development milestones than other children their age. GDD involves delay in fine and gross motor skill such as crawling, walking, speech delay, learning new things and interacting with others socially and emotionally.

After doing MRI, my daughter has been diagnosed with GDD. Now she is undergoing therapy and treatment with public and private hospital. The most important part in handling with GDD kid is patience. Dont give up and keep praying. Now my daughter shows improvement from time to time. Now she is able to walk normally (after several therapies with physiotherapist and OT). Now I am waiting her to speak and at least able to call me “mama”. However i am still lucky because she still can communicate with me. Without voice we still can interact with our GDD childs. By nature mother will understand her child in whatever situation. Believe me, mother’s instinct will always facilitate our disable child. So mama keep praying and supporting your GDD child.  Remember child is an unique gift which offering as different as their fingerprints.


Hello world!


Sometimes it is hard to say or talk. So lets write. By the way I am Akmar Nordin. A psychology lecturer, wifey and mother. Being a mother of two kids make my life more beautiful emotionally and spiritually. Look forward to websiting.