Farhan Mohamed, PhD


Farhan is the Deputy Director (Branding Management and Digital Communication) at UTM office of corporate affairs. Currently, he is also a committee member for IEEE Computer Society Malaysia and a member for ACM MyHCI-UX Malaysia. Farhan was a member of 100 ACM Global Practitioner Advisory Committee 2017 -2018.  He was a fellow for CEO@faculty 2.0 (2017-2018) attached to Huawei Malaysia. He received Royal Academy of Engineering United Kingdom, Leaders in Innovation Fellowship in 2017. Farhan was previously appointed as Chief Technology Officer (CTO) of MaGICX Sdn. Bhd. (2015-2017).

Education: Farhan received his PhD in Computer Science (Data Visualisation) from Swansea University in 2014. Farhan received his Bachelor of Science in Computer Science from Universiti Teknologi Malaysia with the Excellence Student Award by Juita-UTM in 2003. He has been working on Web Performance Optimization for his Master of Science study which the work has received Gold award at Malaysian Technology Expo 2006 and Gold award at the International Exhibition of Inventions, Geneva in 2006. Currently, his work focuses on digital branding, gamification, data visualisation and augmented and virtual reality. His research interests broadened to include visual analytics, visual metaphors, human-computer interactions, virtual environment, and procedural computer graphics.


Dr Farhan Mohamed

Deputy Director (Branding Management and Digital Communication), Corporate Affairs, UTM

Senior Lecturer (School of Computing, Faculty of Engineering, UTM)

Research Fellow (MaGICX UTM)

Academic and Professional focus area:

Data Visualisation

Data Visualisation. Finding new insights out of Data. Data visualisation helps on exploring the data, analyse some statistics, or to present and information.

Focus areas are Scientific visualisations (medical informatics and DNA visualisation) and Information visualisations.

Human Computer Interaction (HCI)

Human Computer Interaction is a field where User Experience (UX) is emphasised. New interaction technologies and IoT allowed human to interact and be more integrated with computers thus increase the interactions between us and machine.


Digital Branding

Digital Branding covers vast area of digital communications from web systems, social media platforms to digital presence. Currently hashtag plays crucial role in tagging these social interaction and will be around for a while. Hashtag #iamUTM #UTMmyhome

About me

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