This canvas can be divided into two namely product and customer. Under product, there are 3 elements that need to be considered such as benefits, features, and experience. On one hand, customer consists of wants, needs, and fears.
Several questions need to be asked in the value proposition canvas. For example:
- What your product do?
- What does it feel like to use your product?
- How does your product work?
- What are the hidden needs?
- What are the emotional drivers of purchasing?
- Risks of switching to your product?
- What are the rational drivers of purchasing?
- What do people currently do instead?