Recap:

Geographic Information Systems (GIS) can be effectively used to support business analysis and expansion strategies — including identifying existing outlet patterns and exploring potential locations for new franchises.

This was my old publication in 2023, where I analyzed the spatial distribution patterns of three major fast-food restaurant chains in Malaysia. The study identifies hotspot areas and assesses the probability of opening new franchise locations.

Feel free to explore the paper for more insights and detailed findings. Your thoughts and feedback are most welcome!

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Title:
Analysing Spatial Pattern of the Three Major Fast-Food Chain Restaurants in Johor Bahru Johor, Malaysia

feel free to read it:
https://lnkd.in/gjr5FNj7