The beauty of User Experience compared to other design is about the UX able to cover Expectation and Emotions from users/business requirements perspectives.
Insted of cognitive and conventional information processing model, UX focus more on Amigdala. According to (LeDuo, 1987) amigdala is the brain component that control of feeling. Talamus —> visual cortex —> motor (to react)
Affordance
‘to give a clue’
Object possibilities for action
Refers to an attribute of an object that allows people to know more about
Affordances. by Mads Soegaard. The concept of anaffordance was coined by the perceptual psychologist James J. Gibson in his seminal book The Ecological Approach to Visual Perception. The concept was introduced to the HCI community by Donald Norman in his book The Psychology of Everyday Things from 1988. Affordance Theory (Gibson) … Summary: Affordance theory states that the world is perceived not only in terms of object shapes and spatial relationships but also in terms of object possibilities for action (affordances) — perception drives. E.g. Loading more than 3 seconds, 53% users will go away
A Persons’ perceptions and responses that result from the use and /or anticipated use of a product, system or service.
- Anticipation
- Usage
- Identification
UX in Digital Development -there is level of
- Security & accountability
- Functionality
- Usability
- Pleasureable user interface
- Custamizable – personalization
- User experience