The Digital Transformation for UTMSPACE Educational Sustainability and Technology Innovation: An Enterprise Architecture Approach.
Bakar, N.A.A., Mahmood, N.M.N., Nasrul, M.A., Ibrahim, R., Yaa’cob, S.Technical and Vocational Education and Training, 2024, 38, pp. 3–17

Creating Values for Big Data Analytics through Business and Technology Alignment.
Chong, L.M., Yaacob, S., Fakhruddin, W.F.W., Bakar, N.A.A.Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 2024, 14322 LNCS, pp. 369–380

Evaluation of STEM digital educational games using an instrument that integrates technology acceptance and player experience factors
Azami, H.H.R., Ibrahim, R., Masrom, S., Che Mohd Yusoff, R., Yaacob, S.ACM International Conference Proceeding Series, 2023, 12.

An Integrated Instrument for Measuring Science, Technology, Engineering, and Mathematics: Digital Educational Game Acceptance and Player Experience
Azami, H.H.R., Ibrahim, R., Masrom, S., Yusoff, R.C.M., Yaacob, S.International Journal of Advanced Computer Science and Applications, 2023, 14(8), pp. 529–539

Valuable Insights Framework for Big Data and Analytics in the Malaysian Public Sector Organization
Zain, Y.M., Yaacob, S., Ibrahim, R., Hussein, S.S.HORA 2023 – 2023 5th International Congress on Human-Computer Interaction, Optimization and Robotic Applications, Proceedings, 2023

Developing an Effective ICT Strategic Framework for Higher Education Institutions: A Case of Mataram University
Hussein, S.S., Alfiansyah, M.W., Daud, R., Ya’acob, S., Lokman, A.M.Communications in Computer and Information Science, 2023, 1825 CCIS, pp. 210–22

The Assessment of Online Games’ Cyber Security Awareness Level Based on Knowledge, Attitudes, and Behaviour Model
Zolkiffli, J., Bakar, N.A.A., Ya’acob, S., Salehuddin, H., Hussien, S.S.Communications in Computer and Information Science, 2023, 1825 CCIS, pp. 314–328

Tang, Hui Ying, and Suraya Ya’acob. “E-Commerce Customer Churn Prediction for the Marketplace in Malaysia.” Open International Journal of Informatics 11.2 (2023): 58-66.

Knowledge Communication in Government ICT Projects: A Cross-Case Analysis Study Daud, R., Hussein, S.S., Rahim, N.Z.A., … Ya’acob, S., Bakar, N.A.A Communications in Computer and Information Science, 2022, 1593 CCIS, pp. 79–90.

The Review for Visual Analytics Methodology
Ahmad, Z., Yaacob, S., Ibrahim, R., Wan Fakhruddin, W.F.HORA 2022 – 4th International Congress on Human-Computer Interaction, Optimization and Robotic Applications, Proceedings, 2022

Daud, Z., Ya’acob, S., Bakar, N. A. A., & Hussein, S. S. (2022). A Review for Analytics Requirements Processes: From Malaysia Public Sector Perspectives. Open International Journal of Informatics, 10(1), 57-68.

Daud, R., Hussein, S. S., Rahim, N. Z. A., Ibrahim, R., Ya’acob, S., & Bakar, N. A. A. (2022, July). Knowledge Communication in Government ICT Projects: A Cross-Case Analysis Study. In International Conference on Knowledge Management in Organizations (pp. 79-90). Cham: Springer International Publishing.

Abd Talib, M. D., & Yaacob, S. (2022). Insights for Academic Analytics. Open International Journal of Informatics, 10(Special Issue 1), 41-50.

Ya’acob, S., Yusof, S. M., Ten, D. W. H., & Zainuddin, N. M. (2021, November). An Analytical Reasoning Framework for Visual Analytics Representation. In International Visual Informatics Conference (pp. 41-52). Springer, Cham.

Yaacob, S., Naziadin, H., Haan T. Y., (2020, October) Embrace a Self-Organization Culture in Exploring Innovative Leadership Through Visioning. UTM Leadership Symposium 2020. 19-20th October 2020. Page 9-11.

Shabdin, N. I., Ya’acob, S., & Sjarif, N. N. A. (2020, April). Relationship Types in Visual Analytics. In Proceedings of the 2020 6th International Conference on Computer and Technology Applications (pp. 1-6).

Malek, N. S. A., Zayid, S., Ahmad, Z., Ya’acob, S., & Bakar, N. A. A. (2020). Data Understanding for Flash Flood Prediction in Urban Areas. Journal of Environmental Treatment Techniques, 8(2), 770-778.

Ya’acob, S., Ali, N. M., Nayan, N. M., Liang, H. N., Ahmad, I., Ibrahim, R., & Bakar, N. A. A. (2019). VISUAL ANALYTICS EVALUATION PROCESS: PRACTICE GUIDELINES FOR COMPLEX DOMAIN. Malaysian Journal of Computer Science, 118-134.

Ya’acob, S., Ali, N. M., Liang, H. N., Nur, N., Sjarif, A., Azmi, N. H. F. M., & Ten, D. W. H. (2018). Beast to Beauty Transition: Design Process for Complex Visual Analytics. Int. J. Advance Soft Compu. Appl, 10(3).

Suraya Yaacob, Nazlena Mohamad Ali, Hai Ning Liang, Nor Zairah Ab. Rahim, Nurazean
Maarop, Rosmah Ali. Giving the boss the big picture: demonstrating convergence
visualization design principles using business intelligence and analytics tools. J. Fundam.
Appl. Sci., 2018, 10(5S), 1328-1337. Journal 2018 JFAS ISI Giving the Boss the Big Picture

S. Ya’acob, N.M. Ali and N. M. Nayan. Handling emergence of dynamic visual representation design for complex activities in the collaboration. Jurnal Teknologi, 78(9-3) pp 1-11. (2016) Journal 2016 JTeknologi ISI Handling Emergence in Collaborative CCA

Siti Mashitah Shamsul Anuar, Nurulhuda Firdaus Mohd Azmi, Nurazean Maarop, Ganthan Narayana Samy, Suraya Yaacob, Doris Wong Hooi Ten. (2017, August). Preliminary Review of Model-View-Presenter (MVP) and Usability Design for the Developlment of Postgraduate Web Portal. In Open International Journal of Informatics (pp. 1-11).

Chan Meng Shen, Norziha Megat Mohd. Zainuddin, Nuraean Maarop, Suraya Yaacob, Nor Zairah Ab. Rahim, Wan Azlan Wan Hassan. (2017, August). Design of Frof Virtual Learning Environment (Frog VLE) Aesthetics Model for Malaysia Primary Schools. In Open International Journal of Informatics (pp. 23-31).

Ya’acob, S, Ali, N.M., Liang, H-N, Megat, N.Z., (2017, Nov). Visualization Principles for Facilitating Strategy Process Development in the Organization. IVIC 2017. (Coming on November 2017). 

Ya’acob, S, Liang, H-N, Ali, N.M., Maarop, N., Rahim, N. Z., Haini, S. H., (2017, July). Consideration of Congervence Challenges for Business Intelligence Design. PACIS 2017.

S. Ya’acob, N.M. Ali, and N.M. Nayan, Systemic Visual Structures: Design Solution for Complexities of Big Data Interfaces. In International Visual Informatics Conference. Springer (2015) pp. 25-37.

S. Ya’acob, N.M. Ali and N. M. Nayan. Understanding big picture and its challenges: experts and decision makers perspectives. In International Visual Informatics Conference Springer, Cham. (2013) pp. 311-322.

Noah, S., Yaakob, S., & Shahar, S. (2009). Application of information visualization techniques in representing patients’ temporal personal history data. Visual Informatics: Bridging Research and Practice, 168-179.

Proceedings Co-authors:

Daud, R., Ab Rahim, N. Z., Ibrahim, R., & Ya’acob, S. (2017, August). The Knowledge Communication Conceptual Model in Malaysian Public Sector. In International Conference on Knowledge Management in Organizations (pp. 27-38). Springer, Cham.