“Customers often know more about your products than you do. Use them as a source of inspiration and ideas for product development.”
David J. Greer, Wind In Your Sails

“When you have a strong company culture it will shine through your brand and you can authentically say, “This is what our brand is about.””

Amber Hurdle, The Bombshell Business Woman: How to Become a Bold, Brave, and Successful Female Entrepreneur

“I have come to realise that customers love companies that make them feel good about themselves—companies that reflect what they, the customers, believe about themselves. Customers fall in love with the company that says to them, “You are unique. You are great. We are the only ones who can make you feel that way. Fall in love with us and we will continue to make you feel great.”
J. N. Halm, Customer Romance: A New Feel of Customer Service

“All businesses need to be young forever. If your customer base ages with you, you’re Woolworth’s,” added Bezos, who created the world’s leading online retailer. “The number one rule has to be: Don’t be boring.””

Jeff Bezos, Founder Amazon

“A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.”

— Mahatma Gandhi

“If anybody ever called our number, it would be picked up in less than 2 rings with a friendly voice answering, ‘CD Baby.’ From 7 am to 10 pm, there was always somebody to pick up a call in 2 rings. No voice mail system; no routing to different departments. We treated our customers like our best friends. You don’t route your best friend’s call to an automated system!”

Derek Sivers, Founder CD Baby

“It’s not the employer who pays the wages. Employers only handle the money. It’s the customer who pays the wages.”

–Henry Ford

“Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.”

~ Chip Bell