“Marketing is the perfect blend or art and science. But more than that, marketing is a craft.”
Anurag Wadehra

“Understanding who isn’t your ideal customer sometimes helps you better clarify who is.”
Amber Hurdle, The Bombshell Business Woman: How to Become a Bold, Brave, and Successful Female Entrepreneur

“Immerse yourself in the customer’s world and get to know their struggles and triumphs inside out.”
Dane Brookes

“Before you can decide on your brand fonts, colors or imagery, let alone your messaging, you need to know who you’re trying to attract first.”

Amber Hurdle, The Bombshell Business Woman: How to Become a Bold, Brave, and Successful Female Entrepreneur

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

– Peter Drucker

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”

– Joe Chernov

 “Make your marketing so useful people would pay you for it.”

– Jay Baer

“No one holds a permanent speed advantage in the market due to the limits of human intelligence and vision. Your advantage comes from your ability to feel the change faster and take decisive action faster.”

Guo Guangchang