Gratitude

“Not having money to spend doesn’t mean we can’t have well-spent moments every day.”
Sarah Ban Breathnach, Peace and Plenty: Finding Your Path to Financial Serenity

Integrity

“Once people said: Give me liberty or give me death. Now they say: Make me a slave, just pay me enough.”
Todd Garlington

Happiness

“A man wants to earn money in order to be happy, and his whole effort and the best of a life are devoted to the earning of that money. Happiness is forgotten; the means are taken for the end.”
Albert Camus, The Myth of Sisyphus and Other Essays

Motivation

“When defeat comes, accept it as a signal that your plans are not sound, rebuild those plans, and set sail once more toward your coveted goal.”
Napoleon Hill, Think and Grow Rich

Character

“Class is an aura of confidence that is being sure without being cocky. Class has nothing to do with money. Class never runs scared. It is self-discipline and self-knowledge. It’s the sure-footedness that comes with having proved you can meet life.”

Ann Landers

Financial Sustainability

“You can be young without money, but you can’t be old without it.”

Tennessee Williams

Customer Service

“I have come to realise that customers love companies that make them feel good about themselves—companies that reflect what they, the customers, believe about themselves. Customers fall in love with the company that says to them, “You are unique. You are great. We are the only ones who can make you feel that way. Fall in love with us and we will continue to make you feel great.”
J. N. Halm, Customer Romance: A New Feel of Customer Service

Innovation

“Vulnerability is the birthplace of innovation, creativity and change.”
— Brené Brown

Innovation

“I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.”

— John Cage

Financial Sustainability

“Money is only a tool. It will take you wherever you wish, but it will not replace you as the driver.”

Ayn Rand