Dr Noor Azurati Ahmad @ Salleh is a distinguished Associate Professor at Universiti Teknologi Malaysia in Kuala Lumpur, where she excels in the fields of embedded systems, cyber-physical systems, and IoT with a focus on sustainable technology solutions. As the dynamic Director of the Innovation and Commercialization Centre at Technovation Park in Johor, she spearheads various initiatives aimed at enhancing technology transfer, managing intellectual property, and developing commercialization strategies that bridge academic research with industry needs.

Dr Noor Azurati obtained her PhD in Embedded Systems from the University of Leicester in the UK in 2013 and holds a Master’s in Electrical Engineering and a Bachelor’s in Computer Engineering from UTM. With over 15 years of experience as a Registered Technology Transfer Professional and certified IP Valuation Assessor, she has made significant contributions to the field, including obtaining SIRIM certification for three military-grade products in just four months and leading a RM2.2 million project on an Integrated Cyber Evidence Big Data System.

A passionate educator, she has supervised numerous students at both postgraduate and undergraduate levels, guiding them to publish in high-impact journals while also authoring over 38 research papers and holding two copyrights for indoor positioning systems. Under her guidance, the ICC has transformed UTM’s technology transfer ecosystem by instituting important policies on IP management and the formation of spin-offs, and she successfully initiated the ICCubeX Incubator Program to provide vital entrepreneurial training and support for UTM’s spin-off companies. Recognized nationally and internationally, Dr Noor Azurati has received numerous accolades, including the Anugerah Citra Karisma Award and multiple medals from esteemed events like INATEX, MTE, and PECIPTA, along with a prestigious 5-Star Rating for her Knowledge Transfer Project in 2019. Recently, she earned Gold and Bronze Awards at NALI 2024 and INATEX 2024 for her innovative contributions to experiential learning.

Actively involved in professional organizations such as IEEE and the Board of Engineers Malaysia, she also serves as an Assessor for the Malaysia Board of Technologists and holds various international certifications. As Chair of the IEEE AI-SI 2025 Conference and Principal Investigator for the British Council International Science Partnerships Fund Grant, she exemplifies leadership in advancing artificial intelligence for sustainable innovation and fostering global technological partnerships.

Her expertise in networking is further evidenced by her successful collaborations, including a Memorandum of Agreement with Cybersecurity Malaysia and strategic alliances with Mastercard in cybersecurity and fintech innovation. Currently, her research interests encompass real-time embedded systems, cyber-physical systems, IoT applications, and green ICT for Smart Cities, alongside significant collaborations, including a 2020 MoU with Aberystwyth University aimed at enhancing technology transfer in biorefining and bioprocessing. Through her visionary leadership, Dr Noor Azurati continues to propel innovation, nurture robust university-industry partnerships, and champion sustainable technology commercialization, bolstering UTM’s reputation as a frontrunner in research and innovation.