Creativity is a complex cognitive process defined as the ability to generate new, original, and valuable ideas by combining existing knowledge in novel ways. It is often described as “thinking in new ways to make something original and useful”. Creativity is not just about having a single “good idea”. It involves four specific cognitive dimensions:
- Originality: The ability to produce an idea that is new or different from the usual. For example, a student writing a poem using fresh, unique metaphors.
- Fluency: The capacity to generate a large number of ideas or potential solutions for a single problem. An example would be brainstorming ten different ways to reduce plastic waste.
- Flexibility: The ability to see problems from multiple viewpoints or different perspectives. For example, designing a product that is equally functional for both right- and left-handed users.
- Elaboration: The process of adding details to an idea or refining it to make it more complete. This could involve taking an initial rough sketch and turning it into a detailed prototype.

The Nature of Creative Thinking
There are few important distinctions regarding how creativity relates to intelligence and thought patterns:
- Creativity vs. IQ: While highly creative people often have high IQs, having a high IQ does not necessarily mean a person will be creative.
- Divergent Thinking: Creativity is closely linked to divergent thinking, which is the ability to explore many possible solutions to a problem.
Promoting Creativity in the Classroom
To encourage students to think creatively, the materials suggest that instructors should:
- Create a Safe Environment: Establish a learning space where students feel safe to take risks and share unusual ideas.
- Support Autonomy: Provide a learning environment that supports student independence.
- Model and Value: Demonstrate creative thinking personally and show students that original ideas are valued.
- Allow Time: Give students dedicated time to engage in the creative process rather than rushing toward a single “correct” answer