PRGS, TRGS, FRGS and LRGS under KPT (pindaan tahun 2020)

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We are lucky to have Dr Herlina explained about geran MOE this year. As usual, the criteria change every year. This year, please refer to Garis Panduan Geran (pindaan 2020) seperti di bawah:

Garis Panduan PRGS (pindaan 2020)
Garis Panduan LRGS (pinddan 2020)
Garis Panduan FRGS (pindaan 2020)

Amount & years of research as of pindaan 2020 :

  • The FRGS – ceiling RM250,000.00 for 2-3 years research;
  • The PRGS – ceiling RM500,000.00 for 1-2 year research period;
  • The TRGS – ceiling RM1,500,000.00 – for the first year, max 50% of total 3 years
  • The LRGS – ceiling RM3,000,000.00 per year for 3-5 years of research.

To achieve the countries growth on research and innovation, the ministry of higher education (MOHE) has initiated grants RM 741 million for 2 years running under RMKe-10. Four types of funds that have been initiated for private institution which is Fundamental Research Grant Scheme (FRGS) in 2010 and in 2011 3 other types of funds which are Long Term Research Grant Scheme (LRGS), Exploratory Research Grants Scheme (ERGS) and Prototype Development Research Grant Scheme (PRGS) cited from http://www.qiup.edu.my/centre-for-graduate-studies-and-research-cgsr/funding-national/

Garis-Panduan-FRGS-Pindaan-2018

1. PRGS (Prototype Research Grant Scheme)

Open 15 January 2018
Submit 15 January 2018 – 31 January 2018
Latest guideline can be downloaded from Website Mygrants with browser IE or Chrome

RM 500,000 for TWO years. Cannot be used for: produce business plan, market survey, product exhibition and promotion, conference.

Capping for Financial:

  1. V11000 – 36K – RO and RA must not a student
  2. V21000 – 15% from project total allocation.
  3. V24000 – only allowed for buildings,
  4. V27000 – not allowed to buy ICT equipments and office (e.g papers, toner)
  5. V28000 – minor modification for research
  6. V29000 – special services – printing, hospitality , IPR max RM5,000.00
  7. V35000 – Accessories and equipment (max 40%) – must have justification and quotation accoiding to Treasurer Circular

Research Output

  1. One prototype – successful obtained pre-commercial and commercialization grants
  2. One IP – for one year. If two years then 2 IP.
  3. One commercialization output/product – commercialization output from project funded by PRGS grant and other sources.

How to apply

  1. Register profile at myGrants Online System
  2. Activation of profile by RMC
  3. Preparation
  4. Presnetiaon and first evaluation by appointed panel
  5. Amendment
  6. Second evaluation
  7. Endorsement by Mesyuarat Panel Penilaian Proposal Penyelidikan
  8. Proposal submission to MOHE

Eligible criteria

  1. Malaysian
  2. Permanent academic staff
  3. For contract staff including non Malaysian staff
  4. Fulfilled application requirements and completed the previous project
  5. New application if the previous project 75% completed
  6. More than 6 months study leave + sabbatical – not allowed to apply.

Application rules

  1. Must submit under My Grants
  2. Should state planning of the grant that has been/will be obtained up to pre-commercial
  3. If involve human – must follow ethics committee

Assessment criteria

  1. Output must; POC, evaluation, up scaling, pre-clinical testing, field testing
  2. Give humanities, country values.

2. FRGS (Fundamental Research Grant Scheme)

Open 15 January 2018
Submit 15 January 2018 – 15 February 2018
Latest guideline can be downloaded from Website Mygrants with browser IE or Chrome
Evaluation first round 19-25th Feb
Presentation No presentation
Evaluation in the system
Correction 13-20 March
Prepare, process and submit to MOE 15-16 April

 

  • Philosophy – knowledge enhancement an intellectual, new technology invention and cultural enrichment in line with the nations’ aspiration
  • Definition
  • Motivation

RM250,000 for THREE years. Cannot be used for: produce business plan, market survey, product exhibition and promotion, conference.  Previous FRGS must at least completed 75% and verified by RMC UTM

  • 3 years – 1 PhD fulltime or 2 masters student fulltime or combination of masters and phd
  • 2 indexed papers with acknowledgement to FRGS, MOHE, UTM & Grant No.
  • Encourage to apply for IP
  • 2 years – 1 master student fulltime

Capping for Financial:

  1. V11000 – Salary and Allowance for GRA – 1800 for masters, 2300K for phd
  2. V21000 – Travel includes all domestic travel and transportation – 15% from project total allocation. Overseas subject to approval from assessment panel (presentation of output, economical resources and technology transfer)
  3. V24000 – rental – allowed for buildings, equipments, transportation and other items directly related to research.
  4. V27000 – not allowed to buy ICT equipments and office (e.g papers, toner) – sebab; boleh dapat from university.
  5. V28000 – minor modification for research – e.g. building, lab,
  6. V29000 – special services – printing, hospitality , honorarium, consultation, data processing,, total expenditure max 5% of the approved amount. Journal fees related to MYRA.
  7. V35000 – Accessories and equipment (max 40%) – must have justification and quotation accoiding to Treasurer Circular. Please state all the ruqired items in the proposal. Only items listed out in the proposal are allowed to be purchased/claimed.

Research Output

  1. New idea, theory, concept, method, model or new process
  2. Enhancement of policy, methodology

How to apply (application workflow)

  1. Register profile at myGrants Online System
  2. Activation of profile by RMC
  3. Preparation
  4. Presentation and first evaluation by appointed panel
  5. Amendment
  6. Second evaluation
  7. Endorsement by Mesyuarat Panel Penilaian Proposal Penyelidikan
  8. Proposal submission to MOHE

Eligible criteria

  1. Malaysian
  2. Permanent academic staff
  3. For contract staff including non Malaysian staff
  4. Fulfilled application requirements and completed the previous project
  5. New application if the previous project 75% completed
  6. More than 6 months study leave + sabbatical – not allowed to apply.
  7. Malaysia citizen Research fellow from IPTA with a contract of not less than 1 year is allowed to apply as project leader. However, co-researcher must be permanent

Application rules

  1. Must submit under My Grants
  2. Should state planning of the grant that has been/will be obtained up to pre-commercial
  3. If involve human – must follow ethics committee

Assessment criteria

  1. Output must; POC, evaluation, up scaling, pre-clinical testing, field testing
  2. Give humanities, country values.
  3. Basis for many commercial product

 

3. TRGS (Transdisciplinary Research Grant Scheme)

Open 15 January 2018
Submit 15 January 2018 – 28February 2018
Latest guideline can be downloaded from Website Mygrants with browser IE or Chrome
First assessment 19-25th Feb
Presentation 6-7 March 2018
Evaluation in the system
Correction 13-20 March
Prepare, process and submit to MOE 15-16 April

 

  • Philosophy –
  • Definition –
  • Motivation

Minimum three projects from different clusters under the same institution.

RM1,500,000 for THREE years. First year cannot exceed 50%. Previous TRGS must at least completed 100% and verified by RMC UTM

  • Human capital
    • 3 years – 4 PhD fulltime or 8 masters student fulltime or combination of masters and phd
  • Publication
    • 8 indexed papers with acknowledgement to FRGS, MOHE, UTM & Grant No.
    • AND 2 must be Q1.
    • Acknowledgement to TRGS, MOHE, UTM & Grant No.
  • IP
    • Encourage to apply for IP

Capping for Financial:

  1. V11000 – Salary and Allowance for GRA – 1800 for masters, 2300K for phd
  2. V21000 – Travel includes all domestic travel and transportation – 40% from project total allocation. Overseas subject to approval from assessment panel (presentation of output, economical resources and technology transfer – max 20% of the fund allowed for attendance to conferences and other activities other than field work.
  3. V24000 – rental – allowed for buildings, equipments, transportation and other items directly related to research.
  4. V27000 – not allowed to buy ICT equipments and office (e.g papers, toner) – sebab; boleh dapat from university.
  5. V28000 – minor modification for research – e.g. building, lab,
  6. V29000 – special services – printing, hospitality , honorarium, consultation, data processing,, total expenditure max 5% of the approved amount. Journal fees related to MYRA.
  7. V35000 – Accessories and equipment (max 40%) – must have justification and quotation accoiding to Treasurer Circular. Please state all the ruqired items in the proposal. Only items listed out in the proposal are allowed to be purchased/claimed.

Research Output

  1. New idea, theory, concept, method, model or new process
  2. Enhancement of policy, methodology or new approach of solving problem
  3. Issue on elevating …….
  4. Contribute to country strategic agenda

How to apply (application workflow)

  1. Register profile at myGrants Online System
  2. Activation of profile by RMC
  3. Preparation
  4. Presentation and first evaluation by appointed panel
  5. Amendment
  6. Second evaluation
  7. Endorsement by Mesyuarat Panel Penilaian Proposal Penyelidikan
  8. Proposal submission to MOHE

Eligible criteria

  1. Malaysian
  2. Permanent academic staff
  3. For contract staff including non Malaysian staff
  4. Fulfilled application requirements and completed the previous project
  5. New application if the previous project 75% completed
  6. More than 6 months study leave + sabbatical – not allowed to apply.
  7. Malaysia citizen Research fellow from IPTA with a contract of not less than 1 year is allowed to apply as project leader. However, co-researcher must be permanent

 

Application rules

  1. Must submit under My Grants
  2. Should state planning of the grant that has been/will be obtained up to pre-commercial
  3. If involve human – must follow ethics committee

Assessment criteria

  1. Output must; POC, evaluation, up scaling, pre-clinical testing, field testing
  2. Give humanities, country values.
  3. Basis for many commercial product

 

4. LRGS (LONG Research Grant Scheme)

Open 15 January 2018
Submit 15 January 2018 – 12February 2018
Latest guideline can be downloaded from Website Mygrants with browser IE or Chrome
First assessment 19-25th Feb
Presentation 20-21 Feb 2018
Evaluation in the system
Correction 13-20 March
Prepare, process and submit to MOE 15-16 April
3 Institusi – ipta, ipts, university cawangan
Multidiscipline
Apply manually – Fill up 2 forms and first evaluation based on these forms.
  • Philosophy – berupaya untuk mempromosikan ilmu, cutting edge. Mulitdiscipline and kerjasama keserakanan bagi meletakkan Malaysia dalam peta dunia dari segi pengyelidikan fundamental dalam nic-nic tertentu.
  • Definition –
  • Tujuan – memantapkan kecemerlangan

NICHE AREA (9 AREA)

  1. Global warming;
  2. Infectious Diseases;
  3. Tropical Diseases;
  4. Food security;
  5. Energy & Water Security;
  6. Information and communication technology (ICT);
  7. Advanced and Value Added Manufacturing; and
  8. Societal Wellbeing

Minimum three projects from different clusters FROM AT LEAST 3 DIFFERENT institution.

RM3,000,000 for ONE years. 3-5 YEARS. Monitoring every year. First year cannot exceed 50%. Previous LRGS must at least completed 100% and verified by RMC UTM

  • Human capital
    • 3 years – 5 PhD fulltime or 10 masters student fulltime or combination of masters and phd
  • Publication
    • 8 indexed papers with acknowledgement to FRGS, MOHE, UTM & Grant No.
    • AND 2 must be Q1.
    • Acknowledgement to TRGS, MOHE, UTM & Grant No.
  • IP
    • must apply for IP

Capping for Financial:

  1. V11000 – Salary and Allowance for GRA – 1800 for masters, 2300K for phd
  2. V21000 – Travel includes all domestic travel and transportation – 40% from project total allocation. Overseas subject to approval from assessment panel (presentation of output, economical resources and technology transfer – max 20% of the fund allowed for attendance to conferences and other activities other than field work.
  3. V24000 – rental – allowed for buildings, equipments, transportation and other items directly related to research.
  4. V27000 – not allowed to buy ICT equipments and office (e.g papers, toner) – sebab; boleh dapat from university.
  5. V28000 – minor modification for research – e.g. building, lab,
  6. V29000 – special services – printing, hospitality , honorarium, consultation, data processing,, total expenditure max 5% of the approved amount. Journal fees related to MYRA.
  7. V35000 – Accessories and equipment (max 40%) – must have justification and quotation accoiding to Treasurer Circular. Please state all the ruqired items in the proposal. Only items listed out in the proposal are allowed to be purchased/claimed.

Research Output

  1. New idea, theory, concept, method, model or new process
  2. Enhancement of policy, methodology or new approach of solving problem
  3. Issue on elevating …….
  4. Contribute to country strategic agenda

How to apply (application workflow)

  1. Register profile at myGrants Online System
  2. Activation of profile by RMC
  3. Preparation
  4. Presentation and first evaluation by appointed panel
  5. Amendment
  6. Second evaluation
  7. Endorsement by Mesyuarat Panel Penilaian Proposal Penyelidikan
  8. Proposal submission to MOHE

Eligible criteria

  1. Malaysian
  2. Permanent academic staff
  3. For contract staff including non Malaysian staff
  4. Fulfilled application requirements and completed the previous project
  5. New application if the previous project 75% completed
  6. More than 6 months study leave + sabbatical – not allowed to apply.
  7. Malaysia citizen Research fellow from IPTA with a contract of not less than 1 year is allowed to apply as project leader. However, co-researcher must be permanent

Application rules

  1. Must submit under My Grants
  2. Should state planning of the grant that has been/will be obtained up to pre-commercial
  3. If involve human – must follow ethics committee

Assessment criteria

  1. Output must; POC, evaluation, up scaling, pre-clinical testing, field testing
  2. Give humanities, country values.
  3. Basis for many commercial product

Coffee Talk: Seni dalam Permohonan Intellect Property (IP)

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Pejabat Timbalan Dekan (Penyelidikan, Inovasi, Komersialisasi & Jaringan) UTM AIS akan mengadakan Coffee Talk: IPR Tips & Tricks kepada staf akademik UTM AIS.

Butiran Program adalah seperti berikut:

Tarikh     :  24 Januari 2018 (Rabu)

Masa        :  11.00 pagi – 12.30 tengahari

Tempat   :  Dining Room, Aras 4, UTM AIS, Menara Razak, UTM Kuala Lumpur

Penceramah:  Encik Gameladha Nasirifiin bin Arifin, IP Rights (M) Sdn. Bhd.

Sehubungan dengan itu, semua kakitangan akademik yang berminat untuk hadir dimohon untuk mendaftar di link seperti berikut:

https://goo.gl/forms/DBbr6xwCBLIMnStz2

Pre-TeamTac UTM-AIS 15 January 2018

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UTM-AIS Team Tac Objectives

  1. To share the UTM AIS 2017 journey (bad, good and ugly)
  2. To synergize with diferent school

 

SINERGI 4.0 UTM KUALA LUMPUR

En Mohd Najib (Registrar UTM KL) 9.15 am, Bilik Banquet AIS, Aras 4, Menara Razak, UTM KL

RAZAK SCHOOL (tukar nama lain as gabungan RAZAK-AIS-PERDANA) Gabungan UTM-AIS, Perdana Center and Razak School.

Bengkel perlu bincangkan;

  1. Kewangan (Vot 38) – duit AIS sendiri bagaimana untuk diuruskan.
  2. Lokasi – centralized command for administration
    1. AIS – Aras 5
    2. Perdana – Aras 6
    3. Razak – Aras 7
  3. Staf – akademik dan non-akademik
    1. Pertukaran staf akademik baru
      1. Faculty manager – coming is non-academic staff
      2. IT manager – coming is non-academic staff
      3. TimPengarah – Pn Zaharah might go to other school
  1. Chair – UTM-AIS pakai chair (higher level than director) – must be at least Prof level
  2. Lebihan tenaga setelah gabungan hanya 7 orang dengan keperluan pertambahan staff 3 orang.
  3. Sila cadangkan staf baru untuk marketing, rebranding dsb
  4. Siapa mahu pindah ke tempat baru (especially non-academic staff ) sila apply case by case.
  5. Name of AIS is maintain but instead of School it will become department.
  6. Dean is supposed to support NC for strategical job and head of department will play the bigger roles.

Tentative For 19-21 January 2018 TeamTac  

Morning: Jungle Walk

0730: Depart from UTM (boleh tak gerak pukul 8.00?)

0930: Briefing; warming up and gear up

1030: Cape Rachado Exploration – not meant for race. Mengenal persekitaran dan diri sendiri (perjalanan santai dalam ½ jam) – bawa kasut sukan dan pakaian sukan dan tawakkalillah.

1200: pack lunch – boleh makan di bawah atau di atas cape rachado.

1300: solat jumaat kariah teluk pelanduk

1500: check in (dua katil satu bilik)

 

Afternoon reflections

1545: workshop housekeeping & hose rules

1600: tea break

1615: the good, the bad and the ugly

1830: Dinner

1930: Maghrib & Isyak (berjemaah dan tazkirah)

 

Malam Coffeematics (KAI) – ada KAI yang baru dan kurang sikit daripada tahun lepas.

2040: Coffee Brewing

2140: First topping

2220: Second topping

2240: Third topping

2240: Fourth topping

2300: Coffee Cup Review

2330: Lights out.

 

Day 2

0600: Subuh & Tazkirah

0645: Brisk walking by the beach

0730: Breakfast

Morning – Change Lab

0900: CL 1 (JKP Structure)

1030: Encounter 1

1100: CL2 (JKA Structure)

1200: Encounter 2

1230: Lunch break & Prayer

1400: CL 3 (JKPIKJ Structure)

1500: Encounter 3

1530: Consolidation

1630: Tea break.

Evening – Teambuilding

1700: Teambuilding Black TShirt #bersedia untuk basah.

1900: Maghrib, tahlil & isya’

2100: Dinner – majlis perpisahan (shades of blue) and we got photo booth there

 

Day 3

Dawn-Qiamulail

0515: Tahajjud & witir

0600: subuh & tazkirah

0645: Brisk walking – Dr Ganthan and Dr Saiful

Morning – way forward

0745: Breakfast

0900: resolution and new AIS Organization

1100: conclusion and goodbye

Calling for Papers – Emerging Technologies for Artifact Construction in Learning

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Emerging Technologies for Artifact Construction in Learning

Call for Papers for a special issue for the Computers in Human Behavior titled “Emerging Technologies for Artifact Construction in Learning” (Q1)

Guest Editors:

1) Dr. Antigoni Parmaxi [http://antigoniparmaxi.weebly.com/] 2) Prof. Panayiotis Zaphiris [http://www.zaphiris.com]

Cyprus Interaction Lab (http://cyprusinteractionlab.com/)
Cyprus University of Technology
Emails: antigoni.parmaxi@gmail.com; pzaphiri@cyprusinteractionlab.com

Focus of the Special Issue

The Innovating Pedagogy 2016 report claims that we are at the beginning of a learning revolution (i.e., a new era that builds and extends the impact of technology in learning in new and unanticipated ways). The goal of this special issue is to bring together different facets of emerging technologies and ground their use under the theoretical framework of constructionism. This special issue aims to include not only innovation on the use of different features of emerging technologies, but also on practices and strategies employed by practitioners and instructional designers as well as their impact on human behavior. This special issue is not constrained in the discipline of Technology-Enhanced Learning. Research on interface design, security concerns arising from the use of emerging technologies are also welcome.

Find more information from here:

https://www.journals.elsevier.com/computers-in-human-behavior/call-for-papers/emerging-technologies-for-artifact-construction-in-learning

Kapsul eLPPT 2017: Lesson Learned Part 1 – Webometrics Indexed by Google

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Sumbangan Webometric (Under Bonus – max 10%)

Komponen 3: PRESENCE (Size/Pages)
Jumlah bilangan webpage milik staf di *.utm.my/* yang berjaya di index oleh Google search engine
Skala (Bil.Webpage) Markah
250 dan ke atas 5%
200-249 4%
150-199 3%
100-149 2%
50-99 1%

How to know your webpages presence rating? It’s very simple, just perform the step below:

  1. Open www.google.com as usual
  2. at google search column, type “site:https://people.utm.my/suraya” (site:your webpage url)
  3. Then, google will give your webpage search result.

From the example below, we can see that my page has 127 results, means my webpage presence fall under second lower category (100-149) and alhamdulillah, then the system calculate that  I got 1.27 marks for my elppt bonus.

 

 

Content Strategy for persuasion

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Nilai kandungan berimpak tinggi by Tuan Zamri – Saya bukan orang bahasa. Saya orang strategi dan taktikal

contoh: Meraung peluk kekasih – Duit wanita lesap di dalam pelukan Awang Hitam, Fakta RM320,000 – 2014, RM1,500.00-2015 menunjukkan bagaimana bahasa persuasif mampu mengeluarkan duit daripada poket wanita malaysia

Kandungan + Frekuensi + Masa + Audien = Persuasif

  • Kandungan – apa yang hendak disampaikan.
  • Frekuensi – kekerapan (selalu paparkan) Contoh Zamri Mohammad – always put penulis.
  • Masa – masa yang sesuai untuk keluarkan kandungan itu pada khalayak. Contoh SOGO, keluarkan sales 10 hari terakhir setiap bulan.  Diskaun (perkataan perempuan), jimat (perkataan lelaki).
  • Audience – jenis audience yang sesuai. Contoh: bisnes melengkapi apa yang tidak ada.

Fundamental for content strategy

  • Iklan dan kandungan bukan disasarkan kepada semua orang. Hanya kepada kumpulan yang tertentu
  • Kita mempunyai 8 butang emosi. Kita lahir dengan kelapan-lapan butang. Fitrah dari awal
  • Butang emosi adalah butang mahu. Butang logik adalah butang keputusan
  • Kita mempunyai 9 butang logik. Kita belajar kesemua butang. Kuasa keputusan mendorong kita belajar
  • Penggunaan butang emosi dan butang logik merangsang untuk bertindak
  • semakin tinggi visual semakin mudah membina pengaruh
  • butang emosi dan logik boleh berdiri sendiri menggunakna visual, teks, visual dan teks.

Ada 8 Butang emosi

  1. Nikmat makanan – sedap, lazat, banyak, murah, ada umph, percuma, mak masak, pedas. Menarik perhatian khalayak bukan hanya untuk makanan sahaja
    • Menikmati percutian seperti menikmati hidangan yang mewah 
  2. Survival – susah, tabah, matang, selamat, lega, udara, cukup makan, sihat, walafiat, sejahtera
  3. Keseronokan hidup – selesa, gembira, berkeluarga, ada teman, bersyukur, nikmat kehidupan, senyum, gelihati, kelakar
  4. panjang umur – berkat, merasa dewasa, berbakti, berkeluarga, sejahtera, berusia, cekal
  5. teman hidup – berkahwin, memahami, melengkapi, memenuhi, berkongsi, kasih sayang, cinta, tidak kesunyian, bahagia, setia, bersama, hidup selesa,
  6. hidup selesa – bersyukur, sihat, selamat, walafiat, gembira, diberi kecukupan, empuk, banyak wang
  7. Menjaga yang tersayang – berkorban, membimbing, menemani, prihatin,
  8. melindungi yang tersayang – mempertahankan, menyelamatkan, mendidik, mengawal, perisai
  9. diterima ramai – dapat like, setuju, mengangguk, iya, aha, diraikan, dihormati, dikenali
  10. bebas rasa takut – ada Allah, Allah melindungi, ada teman, lega, tahu, tenang, berani, halal
  11. bebas rasa sakit – sihat, selesa, pulih, alhamdulillah,
  12. bebas bahaya – selamat, syukur, terjamin, pulih, aman, damai
  13. lebih superior – otai, kaklong, terer, hebat, mengagumkan
  14. menang – dominan, sukeses,
  15. setanding – sepadan, kompeten, layak, setara.
    • Iklan KPT – Universiti tempatan setanding dengan universiti luar negara.

Haldeman Julius (1920-1930) – beliau mula menggunakan butang emosi untuk jualan buku. ‘ The Art of Controversy’ – jualan 0. Then hanya menukar tajuk kepada ‘How to Argue Locially?’ – jualan 30,000. Bagaimana menulis buku yang setanding dengan pensyarah? (butang setanding) Bagaimana menulis buku pertama dalam hidup anda? (butang superior)

Senarai butang logik

  1. Ada tawar menawar – diskaun, jimat, percuma, early birds, 50%, potongan. Cuba lihat perkataan daripada abang besar (big boy) dalam mengeluarkan iklan.
  2. Menguntungkan – berbaloi, jimat
  3. Ekonomik – kos efektif, padan.
  4. Ekspressi cantik – licin, putih, sempurna, kurus, mulus, suci, menarik, menawan, comel
  5. Ekspressi bergaya – elegan, terampil, anggun, karisma, kacak, handsome, citarasa, gayahidup, kaya, mewah,
  6. Dapat bergantung harap – confident, DIY, boleh buat sendiri, mudah. berdikari, kukuh, tahan lama, boleh tahan lama.
    • Contoh; angkat-tolak-masuk-picit (iklan pam minyak). Merah-biru?
  7. Berkualiti – yakin, kukuh, tahan lama, boleh tahan lama.
  8. Efisyen – lebih baik, lebih pantas, lebih mudah, lebih senang, cekap, jimat, pantas,
  9. Diberi maklumat – berinformatif, tahu,
  10. memenuhi rasa ingin tahu – curious, kuiri, tertanya-tanya, wonder, rahsia, minat, siapa
  11. bersih tubuh badan – suci, halal, putih
  12. bersih sekeliling – harmoni, sejahtera, ditapis,

Menjejak

  1. Semak iklan abang besar – jenis teks, warna dan visual diberikan – tiruvasi
  2. tanya prospek, pelanggan dan pengamal
  3. ikuti rencana bidang dalam akhbar dan majalah
  4. kumpulan kata dapat dilihat dalam carian facebook. Bina kamus kata berdasarkan butang
  5. penggunaan butang emosi dan butang logik fungsinya untuk ornag bertindak
  6. semakin tinggi visual semakin mudah membina pengaruh
  7. proces ini berulang dan memerlukan masa sehingga kita secara separa sedar dapat melakukan secara segera

Guna butang emosi dahulu, butang logik kemudian

butang emosi – makanan – lapar, hidangan

butang logik – kebersihan sekeliling – ditapis

Contoh penggunaan.

Lapar maklumat yang penting tetapi tidak tahu hidangan maklumat di depan mata sahih atau tidak? BERNAMA menapis hanya yang sahih.

Kaedah Menjejak

  1. Lihat iklan abang besar – google image company yang ada budget hire marketing – lihat jenis teks, warna dan visual yang digunakan.
  2. tanya prospek pelanggan dan pengamal.
  3. Ikut rencana bidang dalam akhbar dan majalah
  4. Kumpulan kata dapat dilihat dalma carian facebook, bina kamus kata berdasarkan butang.
  5. Pneggunaan butang emosi dan butang logik fungsinya untuk orang bertindak
  6. semakin tinggi visual semakin mudah membina pengaruh
  7. proses ini berulang dan memerlukan masa sehingga kita secara separa sedar dapat melakukan secara segera.

Mencipta aliran kandungan

  1. Wujudkan tekanan (beri stress kecil atau kegembiraan kecil).  – e.g. saya takut manuskrip saya dicuri oleh penerbit. menikmati gugurnya bunga sakura, dengan hanya RM45 sahaja di taman Seri Alam Shah Alam.
  2. Wujudkan keinginan
  3. Visual – ayat-ayat yang diberi nilai visual –
    • butang emosi + butang logik + visual = tindakan
    • penggunaan kata kerja – e.g. berlari, menulis, menambah, menyuntik semangat
      • pintu pendidikan mana yang akan dibuka untuk anak anda tahun hadapan?
      • Dimanakah anda duduk sekarang?
    • penggunaan imbuhan kata kerja aktif
      • penggunaan imbuhan kata kerta me, ber di, ter – di melibatkan kata kerja mesti rapat.
    • kurangkan imbuhan apitan – kelewatan, pertambahan, perlewatan, keberkesanan. Biasanya kerja selalu buat laporan – sehingga terbawa-bawa dalam penulisan buku, facebook dan sebagainya. Strukturkan ayat kepada ayat baru atau gantikan kepada perkataan yang lebih sama maksud.
    • lebihkan perkataan konkrit – menaiki tangga kejayaaan, kertas takdir di tangan anda, memunculkan objek dalam fikiran pembaca. sebab itu, lebih banyak perkataan konkrit maka lebih persuasif.
    • kawal perkataan abstrak – perkataan yang ada unsur feelings – e.g suka, . Dengan cara sampingkan perkataan abstrak dengan perkataan konkrit. Contoh; Saya suka awak. So? Saya hantar cincin dan rombongan meminang ke rumah awak.
    • rangkakan cerita walaupn ringkas
    • cipta arahan secara terus
  4. Diberi maklumat (bagi sikit)
  5. Memenuhi rasa ingin tahu
  6. Diberi maklumat.

 

3 Kajian Kes

Menjaja Kampung

  • Iklankan/banner 7 kebaikan kacang soya semasa menjual air kacang soya.
  • Mereka tidak pedulikan apa produk itu, mereka cuma pedulikan apa yang mereka dapat.

2. Gerakan Rakyat

  • Kempen membaca LRT. Tukar perkataan kempen kepada gerakan rakyat membaca. Dengan tukar perkataan, tukar persepsi rakyat. Setiap minggu hantar surat page – like baca lrt. Cerita futuristik – setiap orang bawa satu buku ke mana-mana. Masa ditetapkan 10 januari, Audience ialah kumpulan yang inspired dengan mesej tersebut (ibu bapa yang ada anak kecil atau nerds yang suka bawak buku merata-rata).
  • Show dont tell –  Datang 10 Januari 2010 bawa buku di LRT- lepas 3 minit, semua orang bawak keluar buku dan baca. Kesan impak – booth mynews.

3. Jualan Buku Tidak Laku

  • Buat duit dengan ikan keli. Siapa yang nak niaga ikan keli akan datang. Guna forum – bicara jutawan – perniagaan. How he is doing – maklumat terbaru surat khabar – masukkan dalam forum.

 

Change the way we communicate

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Apabila perlu melakukan sesuatu ataupun membuat keputusan

  • Tidak perlu berikan justifikasi
  • tidak perlu disertakan dengan alasan. contoh; saya mahu yang wana merah sebab tahun lepas dah pakai warna biru, tak seronoklah setiap tahun sama.
  • terus sahaja nyatakan dengan jelas dan tegas. contoh; saya dijangka lewat 20 minit, saya mahu warna merah

Gantikan komplen dengan penghargaan dan berhenti di situ

  • “hotel ini selesa” no tapi..
  • “markah kamu dalam ujian kali ini meningkat”no cuma…

Apabila menyatakan pendapat yang berlawanan

  • sertakan dengan fakta/hasil kajian/statistik
  • tidak perlu dimukalan dengan maaf cakaplah
  • Jangan mulakan dngan tapi
  • jangan mulakan dengan ayat-ayat mempersolkan
  • jangan diakhiri dengan my 2 cents

Penggunaan tetapi menghapuskan harapan

Gantikan tetapi dengan dan atau senyapkan terus

  • Idea kamu bagus tetapi boleh dioptimumkan lagi (sentap)
  • Idea kamu bagus dan boleh dikemaskan lagi (ok la)
  • Idea kamu bagus. Kita perkemaskan lagi (good)

Apabila seseorang memberitahu dia ditimpa musibah kecurian, jangan respon begini

  • La.. tak kunci rumah ke?
  • Sebelum ni kamu bayar zakat tak?
  • Adalah benda Allah nak tunjuk tu?
  • Sabarlah, setakat kena curi saja. Tak mati pun
  • Lain kali…
  • Doakan sahaja kebaikan, ketenangan hati dan beritahu berita-berita gembira buat orang yang ditimpa musibah.

Ceritakan kebaikan sesuatu tanpa membandingkan dengan yang lain.

  • Orang jepun bersih. Tak macam orang Malaysia pemalas
  • Cerita korea bagus dan banyak informasi. Tak macam cerita Malaysia asyik sumbat cerita cinta sahaja.

#BahasaPersuasif #BahasaMelayuTinggi #BudayaMelayuTinggi

Bahasa Lelaki vs Bahasa Perempuan

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Bahasa Lelaki –

  • Tepat/tegas
  • Objektif
  • Kurang Jumlah perkataan
  • Gaya bahasa mudah difahami dan spesifik.
    • Contoh:
    • Mahukah saudara melakukan kebaikan?, instead more focus – mahukah saudara melakukan 1000 kebaikan.
    • Letakkan dokumen yang telah siap pada pukul 5 petang
    • Daripada 111 ayat dalam Surah Yusof, 86 adalah ayat dialog.
    • Hukum memakan daging daripada lembu yang tidak disembelih adalah haram.

Bahasa Perempuan

  • Tidak berobjektif
  • Lewah – meleret-leret
    • Contoh:
    • Saya rasa ibu bapa patut ambil tahu dengan siapa anak-anak kita berkawan.
    • Saya sangat suka dengan poster itu
    • janganlah pulak kita sibuk menjual produk kesihatkepadasaudara yang sedang terlantar di hospital