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Enhancing GIS Master’s Programs: Strategies for Attracting Students in Malaysia

By Shahabuddin Amerudin Introduction In recent years, the field of Geographic Information Systems (GIS) has witnessed significant growth and transformation. As GIS technology becomes increasingly essential in various industries, the demand for skilled GIS professionals is on the rise. However, some universities, including institutions like Universiti Teknologi Malaysia (UTM), have faced challenges in attracting students to their GIS Master’s programs. In this article, we will delve into the strategies universities can employ to address these challenges and make their GIS programs more appealing to prospective students. Marketing and Promotion One of the primary challenges universities face is raising awareness about […]

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Enhancing Enrollment in Geographic Information Systems (GIS) Master’s Programs: A Case Study of UTM (Universiti Teknologi Malaysia)

By Shahabuddin Amerudin Abstract Geographic Information Systems (GIS) play a pivotal role in today’s data-driven world, offering applications across various sectors, including urban planning, environmental management, and business analytics. The growing demand for GIS professionals underscores the importance of robust GIS education programs. However, universities worldwide, including institutions like Universiti Teknologi Malaysia (UTM), have encountered challenges in attracting students to their GIS Master’s programs. This article investigates the factors contributing to low enrollment in GIS Master’s programs, provides insights into the case of UTM, and presents strategies to enhance program attractiveness. 1. Introduction Geographic Information Systems (GIS) have evolved into

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