Definition of telecommunication:
Communication over a distance by cable, telegraph, telephone or broadcasting. It is the transmission of signs, signals, messages, words, writings, images and sounds or intelligence of any nature by wire, radio, optical or other electromagnatic systems. Telecommunication occurs when the exchange of information between communication participants includes the use of technology. It is transmitted either electrically over physical media such as cable or electromagnatic radiation such as technology.
The value of data within telecommunication:
The most valuable telco data is an untapped source of customer information. Thus, the big companies nowadays turn telecom carriers since it has a valuable source of customer data (2017 study shows over than 300 brands in the US, UK and France finds than 67% of brands consider telecoms operators to be a better original source of data insights than Google, facebook, Apple and Samsung). Eventhough Google has 59% and Facebook has 52% remain the dominant brand partners for data insights and digital advertising, 26% of brands say they do currently partner with telcos that specialize in digital advertising. However, 48% of brands are not aware of telecoms operators’ ability to even offer these insights – and this is a good news for telco and it is our role to let them aware.
The potential that can be done with telco data:
- Better original source of data insight
- Underpin digital advertising – with high quality and compelling.
Special attention to Khairunnisa – please look at factor 2)better data analytics and 7)data was updated more regularly. The combination of these might bring us focus to on data temporal. See you on friday 11 August ’11 (Airis’ birthday)
Thanks to Ian Barker at https://goo.gl/fjQg3w and Ovum Survey https://goo.gl/vJbdnZ