Bahasa Persuasif

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Persuasif maksudnya pujuk atau pengaruh. Persuasif menekankan impak yang akan diterima oleh penerima. Mereka tidak pedulikan apa produk itu, mereka cuma pedulikan apa yang mereka dapat.

Nabi Muhammad ialah Jawami’il Kalim. Bahasanya mudah, padat, ringkas dan penuh makna. Kaedah Jawami’il Kalim Nabi Muhammad SAW (kaedah nabi)

  1. Subjek di hadapan – Solat berjemaah lebih baik daripada solat bersendirian.
  2.  Laras bahasa yang boleh difahami oleh semua golongan
  3. Menggugurkan panggilan kamu, kalian, anda. Apabila memberi informasi, bagi kepada semua orang (how about context dependent – yes, it is according to context dependent, only drop kata panggilan). Guna kamu (untuk lebih hormat – tukar ganti nama diri kepada tuan/puan) instead of kamu.

Contoh penggunaan kaedah nabi untuk ayat lebih persuasif.

  1. Persuasif untuk memperkenalkan diri
    1. Nama saya Adelia Medina. Berusia 26 tahun. Saya hamba Allah yang berhasrat mempelajari bahasa persuasif untuk menyampaikan maklumat secara lebih berkesan.
  2. Persuasif untuk menjual beg sandang
    1. Beg sandang selesa, ringkas dan sesuai untuk yang berjiwa santai.
  3. Persuasif untuk menjual dendeng
    1. Dendeng daging adalah lauk penyelamat untuk si pengembara.
  4. Persuasif untuk KBAT sambil bermain
    1. Anak-anak

Elak atau gantikan perkataan lemah –

  • tetapi – lebih baik drop atau tukar kepada laras bahasa yang lebih tinggi – walabagaimanapun, sehubungan dengan itu.
  • Kalau – gantikan dengan apabila
  • Mungkin, cuba, rasanya- diam.
  • Masalah – gantikan dengan situasi, isu dan cabaran.
  • Sila – gantikan dengan mohon.
  • Atau – digunakan untuk perkara yang sama. Pendapat.
  • Kritik – KISS, KICK, KISS (no need) hanya perlu puji dan bagi cadangan.

Contoh bahasa yang  tidak persuasif

ALLAHU AKBAR!!! SYRIA BERDARAH LAGI……!!!
Sedang kita masih leka di FB,
sedang kita masih layan drama Korea,
sedang kita masih sibuk dengan harta dunia
KETAHUILAHHHHH
saudara kita di Syria sedang bertarung demi menyelamatkan nyawa dan akidahhhhh!!!
Wahai rakyat Malaysia ku….. tak malukah kita, asyik sibuk dengan diri sendiri sehingga kemanusiaan diabaikan????
Mengapa hati kita semakin hitam??? Sudah matikah rasa belas dalam hati kita??? ALLAH….. ampunkanlah dosa2 kami yang sering lalai dan leka…!!! (sangkaan – mana tau pelanggan sudah mati rasa belas, lalai dan leka). 
Bersihkanlah hatimu….. sucikan dirimu…. marilah kita MENYUMBANG kepada mereka di sana…. bayangkan kalau anak2 itu adalah ANAK KITA……!!!
INGATLAH!!
Sesungguhnya bersedekah takkan menjadikan kita miskin!!!
p.s. Kalau kita boleh selamba beli iPhone X….. takkanlah RM100 pun tak boleh kongsi dengan anak2 ini, ya tak?

Contoh bahasa yang boleh ditambahbaik supaya lebih bersifat persuasif

ALLAHU AKBAR! SYRIA BERDARAH LAGI……!!! (tanda baca memberi emosi kepada teks)

Sedang kita masih leka di FB,
sedang kita masih layan drama Korea,
sedang kita masih sibuk dengan harta dunia
Saudara kita di Syria sedang bertarung demi menyelamatkan nyawa dan akidah.
(puisi memberi emosi namun tidak semestinya persuasif)

(masukkan fakta untuk lebih persuasif)

Mari kita menyumbang untuk saudara di SYRIA.
Salurkan semampu tuan/puan.
Semoga Allah memberi ganjaran yang terbaik. Amin. (untuk doa – guna amin)

prpm (pusat rujukan persuratan melayu) – terdapat cadangan pelbagai sinonim perkataan. http://prpm.dbp.gov.my/

 

Writing Winning Research Grant Proposals

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By Prof Dr Omar bin Yaakob (Marine Technology Center) – omaryaakob@utm.my. The slides from the presentation Omar Yaakob writing winnable Research Proposal UTMKL Final

Two basic duties of lecturer; lecture and research. I am here because I want to get:

  1. The right direction in applying grants.
  2. The new strategy since its very competitive nowadays.

The objectives (OBE);

  1. Identify the various sources of research grants
  2. Differentiate the scope of MOHE, MOSTI and UTM (GUP)
  3. Explain the important aspects that need to be considered in preparting proposals.
  4. Describe the various AUN-SEEN programs especially basic requirements and proposal mechanisms of CRI/CRC projects.

Habit no 8 (For Academic Staff only) Make it a habit to apply for all Research Grants

  • “membujur lalu melintang patah” – the more you apply, the more you learn. Correction is the way of learning.
  • Always be prepared and refine when the dateline comes. Then, make writing grant as a part of our work. Once any grant open, refine it meticulously and apply it quickly.

Type of Grants 

MOHE

FRGS, ERGS, PRGS, RAGS, RACE, GSPKPM – non-RU compete here.

TRGS – different field from same institution

LFGS – different field from different institution

COE – Prof Thariq, Prof Nazir, Prof.. – they got special grant from MOHE

RU – Only five RU eligible – they got special grant from MOHE (Thats why we are scared of MYRA – MYRA1 to get 100% instruments to be RU. MYRA2  — ? Then, from RU fund – go to UTM as GUP (RU Grant) – Geran Universiti Penyelidik

FRGS

  • MOHE only have 20 mil for S&T. Then, only 10% for 1900 grants application for FRGS last cycle. 
  • We have 2 chance. For the first round – the writer need to improvise and do correction, then the correction will be send to MOHE for second evaluation.
  • Be meticulous in preparing proposals.

GUP (RU Grant) – RUG. Fund from MOHE for RU

  • No second chance. E.g. V0t35 – you must provide quotation and justification – please dont do technical mistakes.
  • Ensure to fulfill ALL the requirements meticulously.
  • If group – then do as groupwork – do discussion and comment. E.g. as simple as email circulation, check every single work written – especially when your group get Prof.

 

 

Winnable Research Proposals

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Problem Statement

  1. Settings only one or two sentences
  2. Straight to Problem Statement
  3. LR must be current (5 years)
  4. in line with government policy, national agenda and global aspiration (can help allecviate problem at local, national, or world level). Cite them.

Objectives (SMART)

  1. Specific, measurable (open ended), achievable (within group capacity), realistic within time frame (three years – 2 years?)
  2. PS -> RQ -> RO (knowledge to get from certain field)
  3. SMART – determine,  identify, derive, show, establish. NOT smart – investigate, study, explore, observe (ok in goals, purpose not in the objectives).
  4. Related to Problem statement
  5. Not neccessarily tally with methodology

Ensure to tally between research question, objectives, methodology and conclusions

Methodology

  1. Clear and detailed description
  2. Divide into a number of steps/tasks/phases clearly. means, not only bullet point – describe in the sentences.
  3. Explain each step/tasks clearly
  4. Explain the methods and tools/equipments to be used – not to be related to budgeting
  5. Show clear flow chart and gantt chart
  6. Put milestones every half year.

Output

  1. Human Capital
  2. Matching geran from wherever – external grant. Within the grant – get and sustain the grant from external.
  3. 1 publication for each RM 20K.

Track Record and Composition of team – get senior staff with good track record to be part of the team

  1. Evidence of previous successful research projects
  2. Qualification and rack of researchers
  3. Well balanced team

Quality of proposal

  1. Meticulous
  2. Proper use of language (grammar, spelling, sentence construction)
  3. Good formatting and presentation.

Budget

  1. Be reasonable, do not inflate
  2. Follow ceilings in guidelines
  3. Show how you derive the figures e.g. the tavelling local 3 x RM500, comsumables
  4. For equipment (v350000) and large single items in other votes, attach quotation equipment
  5. Services
  • V11000 – upah dan elaun (GUP can pay local student, MOHE cannot pay RO/RA – only student)
  • V21000 = Perjalanan
  • V24000 – Sewaaan
  • V27000 – bahan penyelidikan

Industry/goverment agencies support

  1. In GUP compulsory but in MOHE not compulsory but highly recommended.
  2. Two levels: non-committed, cash or in-kind

 

Geran Universiti Penyelidik (GUP) UTM 2018 (revised GUP Tier 1 and 2 for 2019)

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GUP juga dikenali sebagai RUG (Research University Grant). The fund is actually from MOHE (under RU budget). RU – Only five RU eligible – they got special grant from MOHE (Thats why we are scared of MYRA – MYRA1 to get 100% instruments to be RU. Then, from RU fund – go to UTM as GUP (RU Grant) – Geran Universiti Penyelidik. For 2018, UTM open 5 types of GUP. The slide is here Taklimat Geran GUP:

GUP Tier 1 RM50K for S&T

  • Project Leader Permanent sfaff – at least 2 members.
  • Must related to people on the ground – berkonsep penyelesaian masalah industri/komuniti/agensi kerajaan.
  • Proof of collaboration – e.g email:  Contoh Surat Sokongan Jabatan Laut Letter of Support. Contoh: Permohonan Surat Sokongan Untuk Penyelidikan.
  • 24 months
  • collaborators recommend to collaborate as in kind or monetary.
  • 20% travelling (v21) and 40% for buying equipment (v35)
  • Penilaian: 1 cycle (2 evaluators)
  • Output:
    • 1 indexed journal for 20K,
    • 100% geran luar (selain tajaan universiti dan networking grant iaitu geran sepadan daripada kerajaan, swasta, industri or antarabangsa)
    • 1 student.

GUP Tier 2 (20K) 2018 

  • Project Leader Permanent sfaff – at least 2 members.
  • NOT required but recommended: must related to people on the ground – berkonsep penyelesaian masalah industri/komuniti/agensi kerajaan.
  • Thats why, this is for people that do not have any grant.
  • 12-15 months
  • 20% travelling (v21) and 40% for buying equipment (v35)
  • Penilaian: 1 cycle (2 evaluators)
  • Output:
    • 1 indexed journal for 20K,
    • 100% geran luar (selain tajaan universiti dan networking grant iaitu geran sepadan daripada kerajaan, swasta, industri or antarabangsa)
    • NO NEED to produce 1 student.

For 2019, There are amendment for GUP Tier 2 (30K for S&T). Please refer here for the latest info.  GARIS PANDUAN GUP TIER 2 2019 -revised Dekan RA.

Basically, the Tier 2 is for new researcher to learn how to manage grants.  There must be 1 Prof Madya as a mentor and 2 members to guide the process. The output is – 2 Indexed Scopus Papers or 1 Q1/Q2.

GUP CRG (RM100K)

  • Project Leader Permanent sfaff – at least 2 members.
  • Must work with other university (40k for UTM, 60 for 3 collaborators)

 

History of MDEC – Towards Citizen Centricity

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MDEC Timeline

2005 – Malaysia Government Portal Website Assessment *MGPWA)

2014 – Provider-based evaluation (ProBE) –

2015 – Malalaysia User Satisfaction Evaluation (MUSE)

now – User Engagement ‘ Jom Sembang’  – towards Citizen Centricity

UNEGDI – Customer Satisfaction Rangkking

  1. Performance
  2. functionallity
  3. content
  4. innovation
  5. search
  6. transparency

2014 – Ranking 31

2016 – Ranking 42 (online service index, human capital index)

2020 – Ranking 15

Phases of e-Government

1997 – 1st wave Promote access and connectivity, focusing on developing insfrastructure

2001 – 2nd wave Service online

2007-2015; 3rd wave – transform the enterprise. 3.1. Automation of existing process, 3.2. Transfom business process and organization

2016 – 20202: 4th next generation smart government

User Experience Part 2 The Process

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UX Design Process

  1. Phase 1 – User Studies/Research Design – Discover the user requirements
  2. Phase 2 – User Interface Design
  3. Phase 3 – Interaction Design (Axure RP, Balsmig)

Phase 1 – Discover the user requirements

There are 3 types of requirements:

  1. Business Requirements
  2. Function Requirements
  3. User Requirements

A. Business Requirements

  • Identify Key Stakeholder
  • Understand business requirements
  • Understand project limitation
  • Identify social and cultural practices
  1. Identify key stakeholders
    Stakeholder’s vision & business objectives. Gist of the discovery process – to identify the problems – they wont share their problem. (e.g. ask them recursively, happines index) – e.g. the user, the doctors, the nurse

    1. Observations and shadowing doctors and nurse
    2. Define scenario for the situation – buat gambar kartun will be meaningful
    3. Card Sorting techniques – menu and sub-menu for the health product.
    4. Design – low fidelity (pakai paper prototype)
    5. Develop – cognitive walktrough – think aloud process
      1. Design innovation – a. screen placement, 2. size decrease, 3. sensitivity
    6. Coding Analysis – based on problem identified, code or categorize into group. At least 3 experts people to go through the coding. Here, you can use card sticky notes to categorize the problems discovered
    7. User Requirements
    8. Medium Fidelity prototyping
      1. Low Fidelity – Rich picture, wizard of oz, paper prototyping
      2. High fidelity –
  2. Content analysis
  3. Results, you can use Azure Rapid Prototyping, very useful.
  4.  Deliverables
    1. Create citizen’s life event
    2. Choose simple flow to create wireframe and paper prototyping
    3. Design single screen
    4. Create many screens for navigation
  5. Presentation – to capture life events of the participants, to create low-fidelity prototyping (senang cerita paperwork dulu so that easy to amend when user want to change)

Methods can be used for user studies

  • Netnography – Researcher participated in network to perform research.
  • Passive Observation – Researcher participate as member
  • Active Observation -Researcher participate as speaker and moderator
  • Survery
  • In-situ analysis ‘current-state analysis’framework
  • Intervention actions on UC definition
  • Intervanteion actions on bridging the gap between academics and practitioners
  • HCI / UX – Academics and Practitioners

User Experience Part 1 Introduction

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The beauty of User Experience compared to other design is about the UX able to cover Expectation and Emotions from users/business requirements perspectives.

Insted of cognitive and conventional information processing model, UX focus more on Amigdala. According to (LeDuo, 1987) amigdala is the brain component that control of feeling. Talamus —> visual cortex —> motor (to react)

Affordance

‘to give a clue’

Object possibilities for action

Refers to an attribute of an object that allows people to know more about

Affordances. by Mads Soegaard. The concept of anaffordance was coined by the perceptual psychologist James J. Gibson in his seminal book The Ecological Approach to Visual Perception. The concept was introduced to the HCI community by Donald Norman in his book The Psychology of Everyday Things from 1988. Affordance Theory (Gibson) … Summary: Affordance theory states that the world is perceived not only in terms of object shapes and spatial relationships but also in terms of object possibilities for action (affordances) — perception drives. E.g. Loading more than 3 seconds, 53% users will go away

A Persons’ perceptions and responses that result from the use and /or anticipated use of a product, system or service.

  1. Anticipation
  2. Usage
  3. Identification

UX in Digital Development -there is level of

  1. Security & accountability
  2. Functionality
  3. Usability
  4. Pleasureable user interface
  5. Custamizable – personalization
  6. User experience

Design Timeline

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1845 – Ergonomics

1940 – Human Factors

1970 – Usability Engineering

1980 – HCI

1990 – Interaction Design

1992 – UX

2000 – Hedonomics (upgrade ergonomics + emotions)

2001 – User centered Design

2004 – Human Computer Interaction in Use  –

2007 – HCI in practice – Process to produce UI

2010 – HCI in Software Development Practice – HCI knowledge and values

2012 – UX Malaysia – value to produce quality digital product

2013 – Experience Design – Jensen (2013)

 

1845 – Ergonomics

1940 – Human Factors

1970 – Usability Engineering

1980 – HCI

1990 – Interaction Design

1992 – UX

2000 – Hedonomics (upgrade ergonomics + emotions)

2001 – User centered Design

2004 – Human Computer Interaction in Use  –

2007 – HCI in practice – Process to produce UI

2010 – HCI in Software Development Practice – HCI knowledge and values

2012 – UX Malaysia – value to produce quality digital product

2013 – Experience Design – Jensen (2013)

User Interface Design

1980s – command line interface

1990 – graphical user interface

2000 – natural user interace

2010 – organic user interface