Curriculum vitae


Associate Professor

Language Academy

Faculty of Social Sciences and Humanities

Universiti Teknologi Malaysia Skudai, 81310. Johor.


Fax: 07-5566911   Mobile: 019-7749070

Research Interests : Systemic Functional Linguistics, Multimodal Discourse, Genre Analysis, Language and Media Communication, and ELT Methodology

Academic Qualifications

  •  Ph.D (Language and Communication); 2006, Cardiff University
  • Postgrad Diploma (Language and Communication Research); 2001, Cardiff University
  • M.Sc. TESP; 1993, Aston University
  •  B.Sc.(Hons) Maths with Education (Minor Physics); 1989, Universiti Teknologi Malaysia



Postgraduate Tutor

2002-2005  Centre for Language and Communication Research, Cardiff University



  1. Designing a Guide for the Implementation of CEFR-Aligned English Language Tests   2019-2022. Collaborative Research Grant. (Leader)
  2. Determining the Congruence of Students’ Results in Three CEFR-Aligned Test Components: Online, Speaking and Writing Tests.. 2019-2022. Collaborative Research Grant. (Leader) 
  3. Project Member. Community Based Flood Disaster Preparedness Program: A Case Study of the Districts in Johor. 2017-2019. UTM Grant. (Member)
  4. Developing a Communication Training Framework for Entrepreneurship Development: A Discourse Analysis of Women Entrepreneurs.  2016-2018. FRGS. (Member). 
  5. A Tourism and Hospitality Communication Framework: Realising the World Class Tourism and Culture Destination through Language. 2014-2016. FRGS Grant (Project Leader)
  6. The FEXMELT (Framework for Excellence among Malaysian English Language Teachers: An Instrument for Selection of Excellent Local ELT Trainers in Malaysia. 2014-2016. FRGS Grant (Member)
  7. Malaysian English Language Teacher Higher Order Thinking Skills Interpretive Framework (MELTeHOTSIF): Transforming Teachers Thinking and Pegagogical Knowledge in Second Language Education. 2014-2016. FRGS Grant (Member)
  8. A Linguistic Aptitude for Forestry Professional Framework (LinguAFoR): Realising Sustainable Forest Management Practices. 2014-2016. FRGS Grant (Member)
  9. An Exploratory Study of Communication Roles of Tourism Advertising in Promoting Malaysian Culture. 2012-2014. ERGS Grant (Project Leader)
  10. The Role of Intercultural Communication in Realising 1Malaysia. 2011-2012. UTM Grant (Project Leader)
  11. An Investigation of the Significant Features of Linguistic and Non-Linguistic Features of Online Shops. 2010-2011. UTM Grant (Project Leader)
  12. A Typology of Spoken Academic Discourse for Science and Engineering in Malaysian Institutes of Higher Learning. 2009-2011. FRGS Grant (Member)
  13. Corpus of Spoken Academic Discourse. 2008-2010. British Council In collaboration with Coventry University, England (Member)
  14. Learning Strategies of Malay Top UPSR Scorers. 2007-2008. Zaaba Universiti Pendidikan Sultan Idris (Member)
  15. Analysing The Persuasive Strategies of Tourism Discourse. 2007-2008. Unit of Language Services and Consultancy, Department of Modern Languages, UTM (Project Leader)
  16. Linking Hypertext Mark Up Language to Language Learning. 1997-1999.  UTM Grant (Vot: 71177).  (Project Leader)
  17. Evaluating the Effectiveness of Self-Access Learning Modules. 1997-1998. UTM Grant (Vot:  71145) (Member)
  18. Survey on UTM Students’ English Language Communicative Competence During Practical Training. UTM Grant (Vot: 71125) (Member)
  19. Adapting the Contents of CALL Software to Meet the Needs of English for Management Students. 1994-1996. UTM Grant (Vot: 61569) (Project Leader)


Indexed Journals

  1. Norazmah Suhailah Abdul Malek, Noor Aireen Ibrahim, Hanita Hassan & Wan Nur Asyura Wan Adnan. (2021). A systematic literature review on key elements of branding through Facebook.  LSP International Journal. 8(2). 67-78.  (MyCite)
  2. Tze Siew Liew & Hanita Hassan. (2021).  The search for national identity in the discourse analysis of YouTube comments.  Journal of Language and Linguistic Studies.  17(4).  1806-1821. (Scopus)
  3. Li Yin, Hanita Hassan & Mahani Mokhtar (2021). Application of SPSS Data Processing Technology in International Education in China.  2nd International Conference on Education, Knowledge and Information Management (ICEKIM).  29-31 January 2021. IEEE. 570-574. (Scopus)
  4. Wan Farah Wani Wan Fakhruddin, Aminabibi Saidalvi, Yasmin Hanafi Zaid & Hanita Hassan. (2021). Enriching Student Knowledge on Sustainable Forest Management Practices by Forestry Professionals: A Look into the Generic Structure Potential of Malaysian Forestry Annual Reports. International Journal of Academic Research in Business and Social Sciences, 11(7), 864–880. (ERA)
  5. Liu Fang & Hanita Hassan. (2020). Multimodal representation of violence in Chinese cartoons.  Journal of Advanced Research in Dynamical and Control Systems. 12(7). 2904-2913. (Scopus)
  6. Rubina Akhtar, Hanita Hassan, Aminabibi Saidalvi and Husssain, S. (2019). A Systematic Review of the Challenges and Solutions of ESL Students’ Academic Writing. International Journal of Engineering and Advanced Technology. 8(5). 1167-1171. (Scopus)
  7. Siti Norashikin Azmi, Hanita Hassan and Wan Farah Wani Wan Fakhruddin. (2019).  The Narrative Structure and Ideational Meaning of Malay Short Stories. International Journal of Engineering and Advanced Technology. 8(5).  1180-1183. (Scopus)
  8. Muhammad Arfin Muhammad Salim, Noor Aireen Ibrahim, Hanita Hassan. (2018).  Authenticating the Tourist Destination on the Official Tourism Website of Indonesia: A Multimodal Perspective. Astra Salvensis – revista de istorie si cultura Sup. 1: 333-343. (Scopus)
  9. Rohani Embong, Hanita Hassan, Noor Aireen Ibrahim. (2016). The Representations of Leadership by Example in Editorial Cartoons.  Jurnal Komunikasi: Malaysian Journal of Communication. 32(1). 625-650. (Scopus)
  10. Rohani Embong, Hanita Hassan. (2013).  The Representations of Tun Dr Mahathir in Lat’s Cartoons in Addressing Issues of International Affairs.Jurnal Teknologi (Sciences and Engineering). 65(2). 93-99. (Scopus)
  11. Salawati Mohd Nadzri, Hanita Hassan.  (2013).  The Language Identities of Malaysian Ethnics  Portrayed in Upin and Ipin.Jurnal Teknologi (Sciences and Engineering). 65(2). 109-114. (Scopus)

Non-Indexed Journals

  1. Sumayya Amra, Hanita Hassan, Nadia Akram, Zulfiqar Ali, Fatima Siddique, Muhammad Hashim Khan, & Maryam Fatima. (2021).  Impact of multimodal critical literacy training on students’ critical understanding of ESL texts.  Linguistica Antverpiensia.    6252-6267.
  2. Zhang Yamin. and Hanita Hassan. (2020). The analysis of multilmodal coherence in children’s picture books: where the wild things are. Journal of Critical Reviews.  7(7). 1528-1538.
  3. Hamid Tarad Lafta, Hanita Hassan, Farah Abdul Jabbar Al Manaseer and Fidaa Al Mawla. (2020). Power and Ideology in Donald Trump’s Speech at the United Nations: A Critical Discourse Analysis. International Journal of Psychosocial Rehabilitation. 24(5). 5498-5509.
  4. Rubina Akhtar, Hanita Hassan and Aminabibi Saidalvi. (2020). The effects of ESL students’ attitude on academic writing apprehensions and academic writing challenges. A Critical Discourse Analysis.  International Journal of Psychosocial Rehabilitation. 24(5). 5405-5412.
  5. Liew, T.S. & Hanita Hassan. (2019).  Proud to be a Malaysian! – Malaysian Identity in YouTube Comments. International Journal of Recent Technology and Engineering. 8(3S2). 745-751.
  6. Hamid TaradLafta, Hanita Hassan & Farah Abdul Jabbar Al Manaseer. (2019). Multimodal Representational Meanings of ISIS’s Victims on Facebook. International Journal of Recent Technology and Engineering. 8(3S2). 739-74
  7. Siti Norashikin Azmi, Hanita Hassan, Wan Farah Wani Wan Fakhruddin & Zaliza Mohamad Nasir. (2019). Narrative Experiential Meaning-Making in Malay Short Stories/ Pemaknaan Naratif Pengalaman dalam Cerpen Melayu. LSP International Journal, 6(2), 61-77.
  8. Hanita Hassan. (2017).  The Functions of Language in Shaping Tourism Information.  LSP International. 4(2). 27-36.
  9. Siti Norashikin Azmi and Hanita Hassan. (2017).  Narrative Structure of Storytelling in Kelantanese Dialect.  LSP International. 4(2). 51-58.
  10. Khairon Nisa Shafeei, Hanita Hassan, Fauziah Ismail and Azian Abdul Aziz.   Incorporating Higer Order Thinking Skill (HOTS) Questions in ESL Classroom Contexts.  LSP International.  4(1). 101-116.
  11. Nik Murni Nik Mustafa, Hadina Habil, Noor Aireen Ibrahim, Hanita Hassan. (2015). Awareness Level on Mental Illness among Secondary School Students in Skudai, Johor. Psychology and Behavioral Sciences. Vol.4, No. 5, 181-189.
  12. Hanita Hassan. (2015)Social Semiotics: Realizing Destination Image by Means of Cultural Representations.  International Journal of Social Science and Humanity. 5(1). 149-153.
  13. Wan Farah Wani Wan Fakhruddin, Hanita Hassan. (2015). A Review of Genre Approaches within Linguistic Traditions.  LSP International. 2(2). 53-68.
  14. Muhammad Arfin Muhammad Salim, Noor Aireen Ibrahim, Hanita Hassan. (2014). Promoting Diversity via Linguistic and Visual Resources: An Analysis of the Malaysian Tourism Website. LSP International. 1. 1-14.
  15. Hanita Hassan. (2014).  The Representation of Malaysian Cultures in Tourism Brochures.  Procedia – Social and Behavioral Sciences, 118. 140-151
  16. Muhammad Arfin Muhammad Salim, Noor Aireen Ibrahim, Hanita Hassan. (2012). Language for Tourism: A Review of Literature.  Procedia – Social and Behavioral Sciences.  66.  136 – 143.


 Hanita Hassan. 2012. Multimodal Communication of Corporate Website Design.   Skudai:  Penerbit UTM.

(ISBN: 978-983-52-0833-1)

Hadina Habil and Hanita Hassan.  2008.  New Perspectives in Language and Communication Research.  Skudai: Penerbit UTM.

(ISBN:  978-983-52-0691-7)

Faizah Mohamad Nor, Ghazali Bunari, Hanita Hassan, Marzilah Abdul Aziz and Noor Mala Ibrahim.  2008.  English for Career Search. Selangor:  Prentice Hall.

(ISBN: 978-983-3655-84-7)

Book Chapters

Suhana Sulaiman, Hanita Hassan and Faizah Mohd Nor.  2016. Teachers’ Attitudes toward English Language LINUS Programme. In Noor Zainab Abdul Razak (Ed.) Research Insight on Second Language Learning and Teaching in Malaysia.  Skudai: UTM Press.  89-119.

Kanakambigai Subramaniam, Hanita Hassan and Hafilah Zainal Abidin.  2015.  Intercultural Elements found in ELT Textbooks.  In Mahani Stapa and Haliza Jaafar (Eds.) Research in Language Teaching and Learning.  Skudai: UTM Press.  25-53.

Siti Asnidah Said, Hanita Hassan and Noor Mala Ibrahim.  2015.  Lexical Words as Identification Markers of Shared and Personal Product Advertisements.  In Mahani Stapa and Haliza Jaafar (Eds.) Research in Language Teaching and Learning.  Skudai: UTM Press.  55-78.

Lim Wen Ching, Hanita Hassan and Marzilah  Abdul Aziz. 2014.  Learners’ Perceptions towards the Use of Group Discussions in Language Classroom. In Noor Zainab Abdul Razak (Ed.) Teaching Practices in the ESL Classroom.  Skudai: UTM Press. 1-32

Norsyariza Hanim Mohd Sabri and Hanita Hassan.  2013.  The Effects of Teachers’ Communication Behaviour on Students’ Learning.  In Zaidah Zainal and Zairus Norsiah Azahar (Eds.) Classroom Communication Research.  Skudai: UTM Press. 53-70

Hanita Hassan, Hadina Habil and Zaliza Mohd Nasir.  2008.  Persuasive Strategies of Tourism Discourse.  In Hadina Habil and Hanita Hassan (Eds.) New Perspectives in Language and Communication Research.  Skudai: UTM Press. 1-19

Hanita Hassan and Theo van Leeuwen.  2008.  Semiotic Analysis:  Compositional Meaning of Corporate Web Pages.  In Hadina Habil and Hanita Hassan (Eds.).  New Perspectives in Language and Communication Research.  Skudai: UTM Press. 39-52

Hanita Hassan and Theo van Leeuwen.  2008.  The Generic Structure of  ‘About Us’ Web Pages. In Hadina Habil and Hanita Hassan (Eds.).   New Perspectives in Language and Communication Research.  Skudai: UTM Press. 95-110

Edited Proceedings

  1. Hamid Tarad Lafta and Hanita Hassan.   Is CNN Biased? In Hanita Hassan and Noor Aireen Ibrahim (Editors).  LCPIS – Language and Communication Postgraduate International Seminar Proceedings. Language Academy, UTM: Skudai. 11-14.  (ISBN 978-967-2171-39-3)
  2. Liew Tze Siew and Hanita Hassan.   The Representation of Malaysian Identities in YouTube Comments from the Language Perpective. In Hanita Hassan and Noor Aireen Ibrahim (Editors). LCPIS – Language and Communication Postgraduate International Seminar Proceedings.  Language Academy, UTM: Skudai. 15-19. (ISBN 978-967-2171-39-3)
  3. Nur Dinah Taib and Hanita Hassan.   Ideational Meaning in Tourism Promotional Videos.  In Hanita Hassan and Noor Aireen Ibrahim (Editors).  LCPIS – Language and Communication Postgraduate International Seminar Proceedings. Language Academy, UTM: Skudai. 44-48. (ISBN 978-967-2171-39-3)
  4. Siti Norashikin Azmi and Hanita Hassan.   Experiential Language Functions of Malay Short Stories.  In Hanita Hassan and Noor Aireen Ibrahim (Editors).  LCPIS – Language and Communication Postgraduate International Seminar Proceedings. Language Academy, UTM: Skudai. 57-62. (ISBN 978-967-2171-39-3)
  5. Hanita Hassan. Process Types in Malay Narrative Texts. The 43rd International Systemic Functional Congress: Learning Language, Learning Through Language, Learning About Language. Bandung, Indonesia. 19-23 July 2016.
  6. Hanita Hassan. Representation of Culture in Tourism Discourse. First Tunisian International Systemic Functional Linguistics Conference and Workshop.  Hammamet, Tunisia. 26-28 March 2015.
  7. Wan Farah Wan Fakhruddin and Hanita Hassan. A Linguistic Perspective of Sustainable Forest Management Planning Report of Forestry Professionals.  4th International Conference of Applied Linguistics and Professional Practice: Learning through and for Professional Practice.  Geneva, Switzerland.  10-12 September 2014. 182-183.
  8. Hanita Hassan. The Use of Multimodality in Representing 1Malaysia. 39th International Systemic Functional Congress: to boldly go…  University of Technology, Sydney, Australia.  16-20 July 2012.
  9. Hanita Hassan, Hadina Habil and Noor Aireen Ibrahim. The Roles of Media in Realising ‘Unity in Diversity’.  International Proceedings of Economics Development Research.  Jeju Island, South Korea. 29-30 June 2012. Vol 42. 176-180. (Won the Best Paper Award)
  10. Hanita Hassan. The Use of Transitivity Elements in Realizing the Functions of Corporate Websites.  The 19th European Systemic Functional Linguistics Conference and Workshop:  Data and Interpretation in Linguistic Analysis. Saarbrücken, Germany.  23-25 July 2007.
  11. Hanita Hassan and Theo van Leeuwen. The Generic Structure of Corporate Websites.  Document Design Conference.  Universeteit van Tilburg, The Netherlands.  January 2004.
  12. Theo van Leeuwen and Hanita Hassan. Corporate Websites: Disseminating Information or Advertising Products? Elicit: European Languages and the Implementation of Communication and Information Technologies.  In Ralf Ruscow and Dannielle Barbereau (Eds.) Proceedings of the first International ELICIT Conference.   University of Paisley, UK.  9-10 November 2001. 89-94. (ISBN: 0-9541774-0-1)
  13. Hanita Hassan. The Internet: Provider of New Horizons for Communicative Language Teaching. In Gloria Poedjosoedarmo and June Imada Lee (Eds.) Information Technology in English Language Learning (ITELL) Conference Proceedings.  National Insitute of Education, Singapore.  11-13 September 1997.  157-168.  (ISBN 981-3025-10-7)

Postgraduate Supervision

No Thesis/Dissertation Title Student’s Name Programme Graduation Year/Status Role

Multimodal Repesentations of Islamic State Organization’s Ideology on FACEBOOK

Result: A

Omairi Hamid Tarad Lafta Ph.D (Language for Professional Communication)  2021 Supervisor

Multimodal Investigation of Tourism Promotional Video

Result: B1

Nur Dinah binti Taib MPhil (Language for Professional Communication) 2019 Supervisor

Functions of Language in Forest Resource Report Genre from a Systemic Functional Linguistics Perspective

Result: B1

Wan Farah Wani binti Wan Fakhruddin Ph.D (Language for Professional Communication)  2017 Supervisor

Discourses of Tourism in the Official Tourism Websites in Southeast Asia

Result: B2

Muhammad Arfin bin Muhammad Salim Ph.D (Language for Professional Communication)  2015 Co-Supervisor

The Stereotypical Linguistic and Visual Features of Multi-Ethnic Identities in Animation

Result: B1

Nur Salawati binti Mohd Nadzri MPhil (Language for Professional Communication) 2015 Supervisor
6. The Use of Lexical Words in Shared and Personal Product Advertisements Siti Asnidah binti Said M.Ed. TESL (taught course) 2015 Supervisor
7. English Language Teachers’ Attitudes Toward Linus Programme Suhana binti Sulaiman M.Ed. TESL (taught course) 2015 Supervisor
8. Linguistic and Visual Representations of a Political Figure in Editorial Cartoons Rohani binti Embong MPhil (Language for Professional Communication 2014 Supervisor
9. Incorporating Netmeeting in Collaborative Writing Linda A/P V. Prapagara M.Ed TESL (Mixed Mode) 2013 Supervisor
10. An Investigation on Intercultural Elements Found in English Language Teaching Textbooks Using Multimodality Kanakambigai A/L Subramaniam M.Ed. TESL (taught course) 2013 Supervisor
11. Using Facebook to Enhance the Learning of Subject-Verb Agreement (SVA) Puteh Kamariah binti Abdullah M.Ed. TESL (taught course) 2012 Supervisor
12. The Effects of Corrective Feedback in Minimising Subject-Verb Agreement Errors in Descriptive Writing Nor Hidayah binti Mahiyar M.Ed. TESL (taught course) 2012 Supervisor
13. Learners’ Perceptions Towards Explicit and Implicit Grammar Teaching of Past Tense Verb Rules Siti Jamilah binti Azmi M.Ed. TESL (taught course) 2011 Supervisor
14. Language Games in an ESL Classroom: A Case Study Premaraj Gurusamy M.Ed. TESL (taught course) 2009 Supervisor
15. A Case Study: An Error Analysis of Arabic-Speaking Students’ L2 Writing Rania M.A. Lemgharn M.Ed. TESL (taught course) 2009 Supervisor
16. Oral Communication Skills in English: Matching the Skills with the Need and Demand of the Industry Aminahbibi binti Saidalvi M.Ed. TESL (mixed mode) 2009 Supervisor
17. Utilizing Language Games to Enhance Vocabulary Learning Maimunah Beham binti Abdul Majid Khan M.Ed. TESL (taught course) 2008 Supervisor
18. The Uses of Internet Based on Activities in Teaching Subject-Verb-Agreement Jalinawaty binti Abdul Jalil M.Ed. TESL (taught course) 2008 Supervisor
19. Using Language Learning Websites to Teach Primary School Pupils Present Tense Verbs: A Case Study Kalai Selvi A/P Sivapirakasam M.Ed. TESL (taught course) 2007 Supervisor

Undergraduate Final Year Project Supervision

No Project Title Student’s Name Programme Graduation Year/Status Role
1. Learners’ Perceptions Towards the Use of Group Discussions in the Language Classroom Lim Wen Ching B.Sc. TESL 2013 Supervisor
2. Types of Non-Verbal Communication Used in English Language Instructions in ELT Classroom. Mohd Khairulnizam bin Musa B.Sc. TESL 2013 Supervisor
3. Malaysian Secondary School English Teachers’ Attitude Towards the Communicative Approach Yeang Wei Theng B.Sc. TESL 2012 Supervisor
4. The Use of Writing Strategies Among English Second Language Writers Nurul Huda binti Abdullah B.Sc. TESL 2012 Supervisor
5. Teachers’ Belief in Integrating Computer Technology  in English Language Teaching and Learning Jayne Lim Jiaing B.Sc. TESL 2011 Supervisor
6. Text Analysis of the Form Two English Teaching Resources Jogiana Yii Chiong Hee B.Sc. TESL 2010 Supervisor
7. Investigating English Teachers’ Perceptions on the Use of Authentic Materials in Teaching English Nurul Azie Yanty binti Md. Yusop B.Sc. TESL 2009 Supervisor
8. The Criteria of Language Learning Websites Noraida binti Daut B.Sc. TESL 2008 Supervisor
9. Students’ Perceptions of UHB 2422 Lecturers’ Communicative Behaviours and Its Effects on Students’ Learning Norsyariza Hanim binti Mohd Sabri B.Sc. TESL 2007 Supervisor
10. Using Language Games in the Reinforcement of Grammar Ong Guat Kee B.Sc. TESL 1999 Supervisor
11. The Use of Language Games to Enhance the Learning of the Simple Past Tense Forms of the Irregular Verbs Yeoh Tian Siong B.Sc. TESL 1999 Supervisor

Editorial Board

  •  ESP Malaysia – Editor
  • Jurnal Teknologi (Sains Sosial) – Editor
  • Sage Open International – Editor
  • LSP International Journal – Editor/Reviewer

 International Association Memberships

  •  ISFLA, The International Systemic Functional Linguistics Association.

Social Responsibilities

  • PIBG – Biro Pendidikan, Ahli Jawatankuasa PIBG Sekolah Kebangsaan Kangkar Pulai, Kangkar Pulai, 81110, Johor Bahru; 2014 -2016
  • Ahli Lembaga Koperasi, Koperasi TI Penang 8283 Berhad