Curriculum vitae



Associate Professor

Language Academy

Faculty of Social Sciences and Humanities

Universiti Teknologi Malaysia Skudai, 81310. Johor.


Fax: 07-5566911   Mobile: 019-7749070

Research Interests : Systemic Functional Linguistics, Multimodal Discourse, Genre Analysis, Language and Media Communication, and ELT Methodology

Academic Qualifications

  •  Ph.D (Language and Communication); 2006, Cardiff University
  • Postgrad Diploma (Language and Communication Research); 2001, Cardiff University
  • M.Sc. TESP; 1993, Aston University
  •  B.Sc.(Hons) Maths with Education (Minor Physics); 1989, Universiti Teknologi Malaysia



Postgraduate Tutor

2002-2005  Centre for Language and Communication Research, Cardiff University



  1. A Tourism and Hospitality Communication Framework: Realising the World Class Tourism and Culture Destination through Language. 2014-2016. FRGS Grant (Project Leader)
  2. The FEXMELT (Framework for Excellence among Malaysian English Language Teachers: An Instrument for Selection of Excellent Local ELT Trainers in Malaysia. 2014-2016. FRGS Grant (Member)
  3. Malaysian English Language Teacher Higher Order Thinking Skills Interpretive Framework (MELTeHOTSIF): Transforming Teachers Thinking and Pegagogical Knowledge in Second Language Education. 2014-2016. FRGS Grant (Member)
  4. A Linguistic Aptitude for Forestry Professional Framework (LinguAFoR): Realising Sustainable Forest Management Practices. 2014-2016. FRGS Grant (Member)
  5. An Exploratory Study of Communication Roles of Tourism Advertising in Promoting Malaysian Culture. 2012-2014. ERGS Grant (Project Leader)
  6. The Role of Intercultural Communication in Realising 1Malaysia. 2011-2012. UTM Grant (Project Leader)
  7. An Investigation of the Significant Features of Linguistic and Non-Linguistic Features of Online Shops. 2010-2011. UTM Grant (Project Leader)
  8. A Typology of Spoken Academic Discourse for Science and Engineering in Malaysian Institutes of Higher Learning. 2009-2011. FRGS Grant (Member)
  9. Corpus of Spoken Academic Discourse. 2008-2010. British Council In collaboration with Coventry University, England (Member)
  10. Learning Strategies of Malay Top UPSR Scorers. 2007-2008. Zaaba Universiti Pendidikan Sultan Idris (Member)
  11. Analysing The Persuasive Strategies of Tourism Discourse. 2007-2008. Unit of Language Services and Consultancy, Department of Modern Languages, UTM (Project Leader)
  12. Linking Hypertext Mark Up Language to Language Learning. 1997-1999.  UTM Grant (Vot: 71177).  (Project Leader)
  13. Evaluating the Effectiveness of Self-Access Learning Modules. 1997-1998. UTM Grant (Vot:  71145) (Member)
  14. Survey on UTM Students’ English Language Communicative Competence During Practical Training. UTM Grant (Vot: 71125) (Member)
  15. Adapting the Contents of CALL Software to Meet the Needs of English for Management Students. 1994-1996. UTM Grant (Vot: 61569) (Project Leader)


Indexed Journals

Rohani Embong, Hanita Hassan, Noor Aireem Ibrahim. 2016.  The Representations of Leadership by Example in Editorial Cartoons.  Jurnal Komunikasi: Malaysian Journal of Communication. 32(1). 625-650. (Scopus)

Salawati Mohd Nadzri, Hanita Hassan.  2013.  The Language Identities of Malaysian Ethnics Portrayed in Upin and Ipin. Jurnal Teknologi. 65(2). 109-114. (Scopus)

Rohani Embong, Hanita Hassan. 2013.  The Representations of Tun Dr Mahathir in Lat’s Cartoons in Addressing Issues of International Affairs. Jurnal Teknologi.  65(2). 93-99. (Scopus)

Non-Indexed Journals

Hanita Hassan, 2017. The Functions of Language in Shaping Tourism InformationLSP International4(2). 27-36.

Siti Norashikin Azmi & Hanita Hassan. 2017. Narrative Structure of Storytelling in Kelantanese Dialect. LSP International4(2). 51-58.

Khairon Nisa Shafeei, Hanita Hassan, Fauziah Ismail & Azian Abdul Aziz. 2017. Incorporating Higher Order Thinking Skill (HOTS) Questions in ESL Classroom Contexts. LSP International. 4(1). 101-116.

Nik Murni Nik Mustafa, Hadina Habil, Noor Aireen Ibrahim, Hanita Hassan. 2015. Awareness Level on Mental Illness among Secondary School Students in Skudai, Johor. Psychology and Behavioral Sciences. Vol.4, No. 5, 181-189.

doi: 10.11648/j.pbs.20150405.12

Hanita Hassan. 2015.  Social Semiotics: Realizing Destination Image by Means of Cultural Representations.  International Journal of Social Science and Humanity. 5(1). 149-153

Wan Farah Wani Wan Fakhruddin & Hanita Hassan. 2015.  A Review of Genre Approaches within Linguistic Traditions.  LSP International.  2(2).  53-68

Hanita Hassan, 2014.  The Representation of Malaysian Cultures in Tourism BrochuresProcedia – Social and Behavioral Sciences. 118. 140-151. (Science Direct)

Muhammad Arfin Muhammad Salim, Noor Aireen Ibrahim & Hanita Hassan. 2014. Promoting Diversity via Linguistic and Visual Resources: An Analysis of the Malaysian Tourism Website.  LSP International. 1. 1-14

Muhammad Arfin Muhammad Salim, Noor Aireen Ibrahim, Hanita Hassan, 2012. Language for Tourism: A Review of Literature.  Procedia – Social and Behavioral Sciences.  66.  136 – 143 (Science Direct)


 Hanita Hassan. 2012. Multimodal Communication of Corporate Website Design.   Skudai:  Penerbit UTM.

(ISBN: 978-983-52-0833-1)

Hadina Habil and Hanita Hassan.  2008.  New Perspectives in Language and Communication Research.  Skudai: Penerbit UTM.

(ISBN:  978-983-52-0691-7)

Faizah Mohamad Nor, Ghazali Bunari, Hanita Hassan, Marzilah Abdul Aziz and Noor Mala Ibrahim.  2008.  English for Career Search. Selangor:  Prentice Hall.

(ISBN: 978-983-3655-84-7)

Book Chapters

Suhana Sulaiman, Hanita Hassan and Faizah Mohd Nor.  2016. Teachers’ Attitudes toward English Language LINUS Programme. In Noor Zainab Abdul Razak (Ed.) Research Insight on Second Language Learning and Teaching in Malaysia.  Skudai: UTM Press.  89-119.

Kanakambigai Subramaniam, Hanita Hassan and Hafilah Zainal Abidin.  2015.  Intercultural Elements found in ELT Textbooks.  In Mahani Stapa and Haliza Jaafar (Eds.) Research in Language Teaching and Learning.  Skudai: UTM Press.  25-53.

Siti Asnidah Said, Hanita Hassan and Noor Mala Ibrahim.  2015.  Lexical Words as Identification Markers of Shared and Personal Product Advertisements.  In Mahani Stapa and Haliza Jaafar (Eds.) Research in Language Teaching and Learning.  Skudai: UTM Press.  55-78.

Lim Wen Ching, Hanita Hassan and Marzilah  Abdul Aziz. 2014.  Learners’ Perceptions towards the Use of Group Discussions in Language Classroom. In Noor Zainab Abdul Razak (Ed.) Teaching Practices in the ESL Classroom.  Skudai: UTM Press. 1-32

Norsyariza Hanim Mohd Sabri and Hanita Hassan.  2013.  The Effects of Teachers’ Communication Behaviour on Students’ Learning.  In Zaidah Zainal and Zairus Norsiah Azahar (Eds.) Classroom Communication Research.  Skudai: UTM Press. 53-70

Hanita Hassan, Hadina Habil and Zaliza Mohd Nasir.  2008.  Persuasive Strategies of Tourism Discourse.  In Hadina Habil and Hanita Hassan (Eds.) New Perspectives in Language and Communication Research.  Skudai: UTM Press. 1-19

Hanita Hassan and Theo van Leeuwen.  2008.  Semiotic Analysis:  Compositional Meaning of Corporate Web Pages.  In Hadina Habil and Hanita Hassan (Eds.).  New Perspectives in Language and Communication Research.  Skudai: UTM Press. 39-52

Hanita Hassan and Theo van Leeuwen.  2008.  The Generic Structure of  ‘About Us’ Web Pages. In Hadina Habil and Hanita Hassan (Eds.).   New Perspectives in Language and Communication Research.  Skudai: UTM Press. 95-110

Edited Proceedings

Hanita Hassan.  2001.  Corporate Websites: Disseminating Information or Advertising Products? In Russow, R. and Barbereau, D. (eds.). Elicit 2001: Proceedings of the First International ELICIT Conference.  Paisley: Paisley University Language Press.

(ISBN: 0-9541774-0-1)

Hanita Hassan. 1998.  The Internet: Provider of New Horizons for Communicative Language Teaching.  In Poedjosoedarmo, G. and Lee, J.I. (eds.).  Proceedings of ITELL Conference.  Singapore: National Institute of Education

(ISBN: 981-3025-10-7)

Postgraduate Supervision

No Thesis/Dissertation Title Student’s Name Programme Graduation Year/Status Role
1. Multimodal Repesentations of Islamic State Organization’s Ideology on FACEBOOK Omairi Hamid Tarad Lafta Ph.D (Language for Professional Communication)  2021 Supervisor
2. Multimodal Investigation of Tourism Promotional Video Nur Dinah binti Taib MPhil (Language for Professional Communication) 2019 Supervisor
3. Functions of Language in Forest Resource Report Genre from a Systemic Functional Linguistics Perspective Wan Farah Wani binti Wan Fakhruddin Ph.D (Language for Professional Communication)  2017 Supervisor
4. Discourses of Tourism in the Official Tourism Websites in Southeast Asia Muhammad Arfin bin Muhammad Salim Ph.D (Language for Professional Communication)  2015 Co-Supervisor
5. The Stereotypical Linguistic and Visual Features of Multi-Ethnic Identities in Animation Nur Salawati binti Mohd Nadzri MPhil (Language for Professional Communication) 2015 Supervisor
6. The Use of Lexical Words in Shared and Personal Product Advertisements Siti Asnidah binti Said M.Ed. TESL (taught course) 2015 Supervisor
7. English Language Teachers’ Attitudes Toward Linus Programme Suhana binti Sulaiman M.Ed. TESL (taught course) 2015 Supervisor
8. Linguistic and Visual Representations of a Political Figure in Editorial Cartoons Rohani binti Embong MPhil (Language for Professional Communication 2014 Supervisor
9. Incorporating Netmeeting in Collaborative Writing Linda A/P V. Prapagara M.Ed TESL (Mixed Mode) 2013 Supervisor
10. An Investigation on Intercultural Elements Found in English Language Teaching Textbooks Using Multimodality Kanakambigai A/L Subramaniam M.Ed. TESL (taught course) 2013 Supervisor
11. Using Facebook to Enhance the Learning of Subject-Verb Agreement (SVA) Puteh Kamariah binti Abdullah M.Ed. TESL (taught course) 2012 Supervisor
12. The Effects of Corrective Feedback in Minimising Subject-Verb Agreement Errors in Descriptive Writing Nor Hidayah binti Mahiyar M.Ed. TESL (taught course) 2012 Supervisor
13. Learners’ Perceptions Towards Explicit and Implicit Grammar Teaching of Past Tense Verb Rules Siti Jamilah binti Azmi M.Ed. TESL (taught course) 2011 Supervisor
14. Language Games in an ESL Classroom: A Case Study Premaraj Gurusamy M.Ed. TESL (taught course) 2009 Supervisor
15. A Case Study: An Error Analysis of Arabic-Speaking Students’ L2 Writing Rania M.A. Lemgharn M.Ed. TESL (taught course) 2009 Supervisor
16. Oral Communication Skills in English: Matching the Skills with the Need and Demand of the Industry Aminahbibi binti Saidalvi M.Ed. TESL (mixed mode) 2009 Supervisor
17. Utilizing Language Games to Enhance Vocabulary Learning Maimunah Beham binti Abdul Majid Khan M.Ed. TESL (taught course) 2008 Supervisor
18. The Uses of Internet Based on Activities in Teaching Subject-Verb-Agreement Jalinawaty binti Abdul Jalil M.Ed. TESL (taught course) 2008 Supervisor
19. Using Language Learning Websites to Teach Primary School Pupils Present Tense Verbs: A Case Study Kalai Selvi A/P Sivapirakasam M.Ed. TESL (taught course) 2007 Supervisor

Undergraduate Final Year Project Supervision

No Project Title Student’s Name Programme Graduation Year/Status Role
1. Learners’ Perceptions Towards the Use of Group Discussions in the Language Classroom Lim Wen Ching B.Sc. TESL 2013 Supervisor
2. Types of Non-Verbal Communication Used in English Language Instructions in ELT Classroom. Mohd Khairulnizam bin Musa B.Sc. TESL 2013 Supervisor
3. Malaysian Secondary School English Teachers’ Attitude Towards the Communicative Approach Yeang Wei Theng B.Sc. TESL 2012 Supervisor
4. The Use of Writing Strategies Among English Second Language Writers Nurul Huda binti Abdullah B.Sc. TESL 2012 Supervisor
5. Teachers’ Belief in Integrating Computer Technology  in English Language Teaching and Learning Jayne Lim Jiaing B.Sc. TESL 2011 Supervisor
6. Text Analysis of the Form Two English Teaching Resources Jogiana Yii Chiong Hee B.Sc. TESL 2010 Supervisor
7. Investigating English Teachers’ Perceptions on the Use of Authentic Materials in Teaching English Nurul Azie Yanty binti Md. Yusop B.Sc. TESL 2009 Supervisor
8. The Criteria of Language Learning Websites Noraida binti Daut B.Sc. TESL 2008 Supervisor
9. Students’ Perceptions of UHB 2422 Lecturers’ Communicative Behaviours and Its Effects on Students’ Learning Norsyariza Hanim binti Mohd Sabri B.Sc. TESL 2007 Supervisor
10. Using Language Games in the Reinforcement of Grammar Ong Guat Kee B.Sc. TESL 1999 Supervisor
11. The Use of Language Games to Enhance the Learning of the Simple Past Tense Forms of the Irregular Verbs Yeoh Tian Siong B.Sc. TESL 1999 Supervisor

Editorial Board

  •  ESP Malaysia – Editor
  • Jurnal Teknologi (Sains Sosial) – Editor
  • Sage Open International – Editor
  • LSP International Journal – Editor/Reviewer

 International Association Memberships

  •  ISFLA, The International Systemic Functional Linguistics Association.

Social Responsibilities

  • PIBG – Biro Pendidikan, Ahli Jawatankuasa PIBG Sekolah Kebangsaan Kangkar Pulai, Kangkar Pulai, 81110, Johor Bahru; 2014 -2016
  • Ahli Lembaga Koperasi, Koperasi TI Penang 8283 Berhad