Crisis Communication

Any organisation is bound to face crises which ofter occur due the absence of internal and external communications. Good leadership will anticipate and prepare for the crisis before it gets out of control.

What you should do in the state of crises:

  1. Anticipate crises – by anticipating crises, you will be more prepared and proactive to face the crises. Several measures can be taken, for example, change your modus operandi and plan for how to address the problems when they occur.
  2. Monitor what is happening around you. Gather essential information as a way to prevent crisis. Take note of what is being said about you and having this information will allow you to catch a negative perception toward you, which if not treated will turn into uncontrollable crisis.
  3. Some good leaders are not effective in-person communicators. Training is needed and get used to all forms of communication either traditional or social media platform.
  4. Avoid a classic strategy that is ‘shoot first and ask questions afterwards’. The best thing to do is to respond with adequate information. Ensure that you have gathered and delivered the adequate information before responding.
  5. There are chances where your communication might be misunderstood or misinterpreted by your colleagues and your duty is to plan your talk to minimise this from happening. Keep your message as simple as you can.
  6. The importance of preparing and rehearsing your responses in advance is to avoid unnecessary delays in reacting and an inefficient communication strategy due to hastiness.
  7. Analyse the feedback you get during crises and this will enable you to adapt your strategy and tactics. The most important is what you can learn form the crisis.

One cool judgment is worth a thousand hasty counsels. The thing to do is to supply light and not heat.

Woodrow Wilson