Dale Carnegie. 1993. The Leader in You. New York: Pocket Books
- I wanted a private secretary last year, and I put an ad in the paper under a box number. I bet I got three hundred replies…. But one woman was smart. She didn’t talk about what she wanted. She talked about what I wanted. … Her letter read like . this, “…I have had fifteen years experience…” She then went on to tell about the important men she had worked for… A woman like that has the business world at her feet. (P67)
- Look at things from other person’s point of view. It’s the single most important key to getting along in the world. (P69)
- The basic principle – always try to look at things from the other person’s perspective – applies just as well. (P70)
- The highly competitive retailing industry has really been the leader in seeing the world from the customer’s point of view. (P71)
- If you want to have more successful relationships with your customers, your family and your friends, look at things from the other person’s perspective. (P78)