Step Outside Yourself to Discover What’s Important to Someone Else – Dale Carnegie

Dale Carnegie. 1993. The Leader in You.  New York:  Pocket Books

1. I wanted a private secretary last year, and I put an ad in the paper under a box number.  I bet I got three hundred replies…. But one woman was smart.  She didn’t talk about what she wanted.  She talked about what I wanted. … Her letter read like . this, “…I have had fifteen years experience…”  She then went on to tell about the important men she had worked for… A woman like that has the business world at her feet. (P67)
2. Look at things from other person’s point of view.  It’s the single most important key to getting along in the world.  (P69)
3. The basic principle – always try to look at things from the other person’s perspective – applies just as well. (P70)
4. The highly competitive retailing industry has really been the leader in seeing the world from the customer’s point of view. (P71)
5. If you want to have more successful relationships with your customers, your family and your friends, look at things from the other person’s perspective.  (P78)